I've been kicking the tires of various marketing automation programs.
A lot of them do similar stuff.
I think of Kajabi as a course platform with strong marketing capabilities.
I think of Kit as an email platform.
I think of HubSpot as a landing page platform.
I think of Clickfunnels as a sales funnel builder.
I think of HighLevel as the whole marketing automation shebang, but divorced from any product.
I'm already paying for Kajabi and Kit, but recently I'm finding a need for 1. More of a CRM, 2. A bookings calendar like Calendly, 3. An SMS service, 4. Better funnels with upsells and downsells.
I ran a little comparison in ChatGPT. I was surprised to discover that HighLevel also offers a course platform very similar to Kajabi. Clickfunnels also has a course builder, but I haven't reviewed its capabilities.
I've just renewed my annual plan with Kajabi, so I won't be making the jump soon. But for not much more $$, I get a ton of useful services.
Which of these do you use most?
How do you use them? What do you like and what are you lacking?