What is your thoughts on lead magnets? Are you using one? What is yours? Is it your free community? Or do you hate them?

I'd love to check out y'all's content! Who wants to share your YouTube Channel? Post it down in the comments!

This is something I absolutely hated for a long time; I thought it was super cringy until I tried it myself and saw that it works. It’s Identity Anchoring. While recording a video, it’s basically saying something about yourself or your community that gives you authority or proof. It usually comes right after the hook. I’ve seen it used in shorts and longs. Once you notice this, you won’t be able to unsee it...sorry, lol. Here is an example from Evelyn Weiss. She said: (HOOK) "If you’re wondering what exactly Skool is and how it works, then you have found the right video." Then (Identity Anchor): "Hi there, my name is Evelyn Weiss. I run multiple Skool communities. My biggest one is doing $50,000 a month. I’m a big Skool affiliate. I’m also invested in Skool, and I also run the ads for Skool." This helps the person watching the video immediately trust her by providing proof. (It works even better if you can show, not tell.) So, take the extra five seconds to tell the audience who you are so they are more likely to connect with you...even if it is a little cringe. Also there are multiple different angles you can go with your identity anchor as well. I can give further examples if anyone is interested; just let me know!

My biggest traffic source over the last 30 days is affiliates! My affiliates are rocking it, however this "stat" doesn't tell me where those affiliates were promoting and sending traffic from. I also don't like the "direct" category.. it's a bit lacking in detail! But a massive step forward in allowing us to understand how our marketing efforts are preforming! ⁉️What is your biggest source of traffic so far for your Skool?