This is the thread for anyone in this part of the course. Each day you complete mark below: Day 1 done, Day 2 done etc to keep on track.

I’ve been listening to a lot of sales calls from the coaches in Clients On Automation recently… …and the common theme is that most coaches fail to make sales easily because they over coach. The old ways of thinking that giving VALUE and COACHING means the client will buy from you does not work! Most coaches don't know how to give great value AND have their clients buy consistently. Most coaches give great value BUT the client does not buy. Sound familiar? I know some don’t like the word “sales” – I get it! But the truth is, as a coach, selling your coaching is the best thing you can do for a client. Always remember… …in “sales” your intention should always be to help your client. That’s it! So sales is coaching. Your clients’ current way of thinking has put them in the current position they are in. So when you’re on a sales call, what you need to do is to help your client shift their thinking. If your client already knew what to do and how to do it, then they would already have the result. But, as a coach, you must understand the psychology of selling as a coach specifically… …or else you’ll go too deep into coaching and the client will not buy. Worse than that though… …the client will still have their problem! You will not be able to fix your client’s problem completely in a 60-minute session. If your client is going to fix their problem, they will need to buy your service. Transformation takes time and effort. They need your support to fix their problem. The worst thing you can do for a client in your sales call is to have them think that what you have discussed is enough for them to solve their problem. They will only go away and the problem will get worse. Therefore, YOU MUST NOT COACH ON THESE SESSIONS! You will still give high value in your sales call. Because of your sales call, the client will be able to understand their problem on a deeper level. They will be clear on the method they can take to get rid of their problem. They will know the path to take that will eradicate the problem.

Day 48 Going a bit slower than I thought but getting back on it!

I heard someone say that “a man persuaded against his will is of the same opinion still.” This is why coaching is so powerful. We don’t set out to change people against their will. We help clients change themselves.

After going through the training and realizing how the clients that I have had a chance to work with, all start out by saying they want visibility or more confidence to be on video, or stage and we end up working on core beliefs around being good enough and worthiness. I'm sure this question would be answered once I start with COA regarding my messaging but I feel conflicted sometimes about how to relay what I do to the market, more about voice or more about mindset. Since mindset is behind everything a person achieves, I go back and forth between the two. I wonder if that's confusing for my audience. I am slowly getting better but I have to be careful not to sell the process but the outcomes. Anyone else in the same boat?