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What's up Prime Movers!?! I'm working late to prep for the BIG "Selling Online" event next week, and going through some of my older trainings, and found a gem that I haven't seen in YEARS!!! Prior to me focusing 100% of my effort on webinars after ClickFunnels launched, I had spent the prior 5 years 100% focused on VSL's. This was a training I did back then, showing how I structured all of my VSL's (called the "Star, Story, Solution" script). This script is in the original DotComSecrets book... but this video goes a LOT deeper! Attached is the script and an 1 hour 16 minute video teaching it. This VSL script is a great tool to have in your copywriting toolbox!

Hey Prime Movers... So, a few days ago I posted the link to my "Star, Story, Solution" training, and you guys LOVED IT (thanks for all the positive comments - it made me what to find a lot more GOLD for you guys!)... As I'm preparing for the Selling Online event, I found another gem from the past. It was a copywriting presentation I did in a small hotel room, with some of the top marketers in the world, 2 years before we launched ClickFunnels. The premise of the video is, how do you create 'inception' in the mind of your reader, so that it becomes their idea to buy from you (instead of you selling them anything). Check it out, and let me know your thoughts about it (but more importantly, how you can use any of these principles in your emails, ads, webinars, etc...) Thanks! I hope you love it! Russell 'Inception Secrets' Brunson

This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

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