3d • 💡 Insights
When Digital Wallet Passes Work for Live Calls and Webinars
They are most useful in situations where timing matters and reminders need to be seen close to when action is required.
For example, live calls and webinars often rely on people showing up at a specific moment. Even interested attendees can miss an event if the reminder is seen too early, too late, or not at all.
In those cases, reminder visibility becomes more important than reminder volume.
Digital wallet passes make sense when:
- Live attendance matters more than total registrations
- Events happen at a fixed time
- Reminders need to reach people without relying on inboxes or feeds
- Existing reminder methods are being sent but not consistently seen
They may not be necessary when:
- Attendance is not time sensitive
- People are already showing up reliably
- Email reminders alone are sufficient
- The event does not require real-time participation
This is why digital wallet passes are best viewed as an additional communication channel, not a replacement for everything else. They add value when visibility is the missing piece, but they are not needed in every scenario.
The goal is not to use more tools.
The goal is to make sure reminders are seen when timing matters.
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When Digital Wallet Passes Work for Live Calls and Webinars
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