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E-mail is still the biggest online converter of sales, so a list is essential. These are the top tips I've found around getting sign ups: Put a sign-up form on your website (the footer is good because it's on every page) with a REALLY good deal for signing up, not the usual 5% or 10% off one order. Setup an auto-responder to issue the voucher/deal and welcome them to the list. Send out an email at least once a week to keep the list alive and keep in touch with your customers. Don't always sell, just send news and a hello, how are you. Matt McGarry is a great resource to follow to build an email list, i.e. group of people ready to buy your products. He's on YouTube and Twitter.

You don’t need to shout online to make noise. You just need to show up right. Here’s the truth: People don’t buy from who they don’t trust. And in 2025, your online presence is the first test of credibility. Your website, profile, and content either say: 👉 “This person knows what they’re doing.” or 👎 “This person isn’t serious.” If you want to attract better clients, stop treating your online presence like an afterthought. Treat it like your digital storefront. Because that’s exactly what it is. Here’s what I’ve learned: ✅ Clear branding builds recognition. ✅ Consistent messaging builds trust. ✅ Polished design builds authority. That’s the trifecta that separates amateurs from professionals. If your online presence doesn’t feel like the level you want to play at… It’s time for an upgrade.