One thing I’m really interested in improving right now is how packaging impacts both customer experience and shipping efficiency. Beyond protecting the product, it feels like packaging plays a huge role in branding, repeat purchases, and even reviews. For those who’ve been shipping products (especially baked goods or fragile items) worldwide, what change to your packaging had the biggest positive impact—whether in reducing damage, lowering costs, or improving customer feedback? Looking forward to learning from everyone’s experience here.