British Baker has a round up of the baking trends for this years spook fest. Sales are also generally up on bakery and snack food, as people prepare for a Saturday night party, so it's not too late to use digitally printed over wraps, labels and stickers to capitalise on the last festive boon before the big one. If you've seen any other seasonal trends, share them in the comments and if you have Halloween packaging, post photos in the Show Off Your Packaging section with a link to your bakery. https://bakeryinfo.co.uk/finished-goods/bone-appetit-sweet-bakery-treats-launched-for-halloween-2026/724892.article

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If you're pushing for autumn and Hallowe'en sales, these are the top flavours according to British Baker for 2026 autumnal shoppers: https://bakeryinfo.co.uk/ingredients/top-bakery-flavours-for-autumn-and-winter-2026-revealed/724295.article

The big UK supermarkets have started releasing their Christmas food lines. They don't feature their packaging much (which to my mind makes it harder to find them in the aisles), but it provides an insight into the styling, colour schemes, flavours and themes you can mimic for 2026. Tesco: https://bakeryinfo.co.uk/finished-goods/red-velvet-yule-logs-and-jewelled-mince-pies-tesco-reveals-christmas-bakery-line-up-for-2026/724038.article Morrisons: https://bakeryinfo.co.uk/finished-goods/gingerbread-doughnuts-and-sticky-toffee-trifle-morrisons-unwraps-christmas-bakery-2026/723805.article Asda: https://corporate.asda.com/newsroom/2026/10/09/asda-elevates-christmas-classics-with-its-2026-festive-range Sainsbury's: https://corporate.sainsburys.co.uk/media/dbfjj2qy/sainsburys-christmas-food-drink-lookbook-2026.pdf Waitrose: https://bakeryinfo.co.uk/finished-goods/lobster-vol-au-vents-and-pistachio-mince-pies-waitrose-reveals-christmas-2026-bakery-line-up/724245.article