Keeping the dealmaker mentality on
Every Sunday morning 45 tired parents (myself included) sit in front of paneled glass for 30 minutes while our little kids learn how to swim. Not going to lie, as much as I love her, I can only take so many pictures of daughter splashing around with her instructor before my mind starts to wander. Wasnโt as sharp today as I woke up late and completely neglected my obligatory caffeine intake. After a few minutes I looked up from yet another splashing photo and saw 44 parents looking like they were feeling the same kind of way I was on this chilly Sunday morning, like we definitely didnโt have enough coffee. Then I got an idea, and little mental Travis popped onto my shoulder, โhey Drew, do you think any of these other parents who are willing to overpay for this survival lesson might want a hot cup of coffee to pass the time?โ Well shit, son. Idle buyers, I figured they might. This particular swim school had exactly one inaccessible cooler of cold drinks, not exactly flying off the shelves during our 31ยฐ morning. Rather than wait on having any idea what or how I might be able to deliver the solution to this problem, after I got my daughter out of the pool, I walked right over to the front counter. There were four business cards on the desk and one said โJustin G, (General Manager)โ I looked at the only guy behind the counter I had seen there a few times before. โHey, are you Justin, this your spot?โ I was smiling but since I had my daughter in my arms and he was the GM, I could see he was immediately worried I was going to lodge a complaint about something like Iโm sure he has heard a million times. . So I just jumped in. โHey man so weโve been coming here for a while, love it and my daughter is having a blast. Had a quick question for ya. โI represent some local businesses (I donโtโฆyet), and I was wondering if you had ever considered bringing in a coffee cart in here in the mornings? โI donโt know for sure, but I think these parents would love it and it would obviously bring some additional revenue your way. Are you open to something like that?โ