From buried in SEO grind to creating an AI systems that free up time for strategy.
I've been in the SEO game for over a decade. I used to be an in-house SEO manager. I was part of a well-resourced team with a healthy budget allocated toward organic growth. The day-to-day work sucked because everything was manual. I spent my days in spreadsheets and meetings focused on getting the next deliverable out the door instead of solving the actual problems we were experiencing. New pages were flatlining. Updates had almost no impact. But I was too buried in execution to think. Nothing we did was moving the needle, and the team felt like they were just spinning tires. But then I started building AI systems to automate the important but repetitive work. Simple but time consuming things like parts of my keyword research process, and reviewing content briefs for SERP-alignment. This allowed me to deliver on the essential functions of my role, while freeing up time to go down data rabbit holes and run real tests. I discovered an overlooked ranking factor that significantly outperformed everything else we had been doing. After confirming it with a few tests, we went all in. The entire portfolio of sites saw meaningful improvement, both for organic rankings and AI retrieval. That's when I realized: humans need to do the thinking, the AI helps with the execution. Neither works alone. I see too many people outsourcing their thinking to AI to help them with execution. They have it backwards. This led me to quitting my job, building an agency deploying my methodology to clients, and growing a 3,200+ member AI SEO community. Now I'm packaging everything into Omnipresence, an autonomous agent trained on my unique approach that keeps the operator in the strategy seat. P.S. Want to know the ranking factor I leveraged? My next video will cover all the details.