@Spencer Ross Statewide. CPC's double overnight. Lead quality drops dramatically, and a lot of out of market leads. Also a lot of inconsistency. I get better results with the lower budget... We have a good system that feeds data, but at the higher budget it seems to generate whatever.

Hey man, I also manage a ton of accounts. I highly suggest you get the google ads editor. There's a small learning curve with any new software, but you will get the hang of it in no time and saves a TON of time for large accounts like that. https://ads.google.com/home/tools/ads-editor/ I also recommend working form top to bottom, and going through the account systematically the first time through. Start with 1 campaign and dive deeper into the same campaign and make the necessary changes from campaign to adgroup to keyword to search term level. As you learn more about the account you will get a lot faster and more efficient on what to look out for and with time you'll be able to make changes super fast. Hope this helps!