Alright y’all, I’m locking in for the next 31 days and I want you to understand EXACTLY what I did today so you can follow this process too. I’m also documenting everything in real time so I can bring it back to you as a full system once this is complete. Here’s what today looked like: Step 1: I chose ONE offerNot multiple. Not “whatever sells.”I’m focusing on The ID Project for the next 31 days. That’s it. Step 2: I got clear on what I’m NOT sellingI’m not leading with my ebook course or my services. Those are back-end.This month is about positioning for bigger contracts. Step 3: I identified WHO actually needs thisNot “people.” Not “my audience.”I’m targeting: - school districts - juvenile justice / corrections - nonprofits serving high-risk youth - workforce programs Places where this problem already exists AND is funded. Step 4: I fixed my positioningI’m not calling this a curriculum.I’m positioning it as a system that helps reduce behavior issues and violence by addressing identity at the root. Step 5: I set my pricingI’m no longer guessing.This is a $25K–$100K+ offer depending on scope. Step 6: I decided how I’m reaching outNo pitch decks. No overthinking.Just simple, direct emails to start conversations. Step 7: I mapped what I’ll send AFTER they respondA clean 1-page overview with: - what it is - who it’s for - outcomes - implementation - starting price Step 8: I built my outreach planFor the next 31 days: - 1 new pitch per day - 2 follow-ups per day Step 9: I started building my listNot waiting for it to be perfect.I’m building it as I go. — That’s the setup. Now the real work starts tomorrow: sending the first pitch. I’m documenting: - who I reach out to - what I say - who responds - how I handle calls - how deals close So I can give y’all the FULL breakdown after the 31 days. If you’re in Licensing Lab, I want you moving with me. Pick your ONE offer.Identify your buyer.And get ready to start outreach. We’re done sitting on ideas.

I’m opening up office hours where I’ll be inside the community once EVERY week. This is a time to drop by with your questions in the month of April ☺️

How many of you will be building with me this weekend?

Hey everyone March 21st & 22nd I’m thinking of hosting a licensing build weekend. Come work on your projects live with me. I’ll open it up for $500 to the public but members can get priority access for $250. If you want to join drop a comment I’ll have the official link up by tomorrow.

Last night’s session made me realize something. The visual packaging piece is what makes licensing click for people. I’m thinking about hosting a small implementation weekend where we actually build this out. If I did that, would you want priority access?