Alright y’all, I’m locking in for the next 31 days and I want you to understand EXACTLY what I did today so you can follow this process too. I’m also documenting everything in real time so I can bring it back to you as a full system once this is complete. Here’s what today looked like: Step 1: I chose ONE offerNot multiple. Not “whatever sells.”I’m focusing on The ID Project for the next 31 days. That’s it. Step 2: I got clear on what I’m NOT sellingI’m not leading with my ebook course or my services. Those are back-end.This month is about positioning for bigger contracts. Step 3: I identified WHO actually needs thisNot “people.” Not “my audience.”I’m targeting: - school districts - juvenile justice / corrections - nonprofits serving high-risk youth - workforce programs Places where this problem already exists AND is funded. Step 4: I fixed my positioningI’m not calling this a curriculum.I’m positioning it as a system that helps reduce behavior issues and violence by addressing identity at the root. Step 5: I set my pricingI’m no longer guessing.This is a $25K–$100K+ offer depending on scope. Step 6: I decided how I’m reaching outNo pitch decks. No overthinking.Just simple, direct emails to start conversations. Step 7: I mapped what I’ll send AFTER they respondA clean 1-page overview with: - what it is - who it’s for - outcomes - implementation - starting price Step 8: I built my outreach planFor the next 31 days: - 1 new pitch per day - 2 follow-ups per day Step 9: I started building my listNot waiting for it to be perfect.I’m building it as I go. — That’s the setup. Now the real work starts tomorrow: sending the first pitch. I’m documenting: - who I reach out to - what I say - who responds - how I handle calls - how deals close So I can give y’all the FULL breakdown after the 31 days. If you’re in Licensing Lab, I want you moving with me. Pick your ONE offer.Identify your buyer.And get ready to start outreach. We’re done sitting on ideas.

I’m opening up office hours where I’ll be inside the community once EVERY week. This is a time to drop by with your questions in the month of April ☺️

It's one spot left for the May group. Click here to join: https://buy.stripe.com/8x228q7oDcWhdZX9PN5gc02

Let me ask you something… how many of you are actually building right now? Not thinking about it, not planning it, but actually building? And if you are, will you have something you can truly sell by June 1st? Not an idea, not notes, but a real, packaged offer? That last weekend training showed me the true power of support and accountability. That’s exactly why I opened this up today for our 11-year anniversary. I’m working with 11 people in May to build their licensing offers in real time, and we’ve already started because May is for the build. We’re down to 3 spots left for $200 each in case anyone here needs it here’s the link: https://buy.stripe.com/8x228q7oDcWhdZX9PN5gc02 or meet me live at 10pm central

Should I include a scheduling link in the emails I send? Or have them send me over times?