Most people jump straight into building a toolkit, curriculum, or guide…but never ask the REAL question: What problem am I actually solving -a nd how does that problem show up for an organization? Here’s the truth:Organizations don’t care about your topic.They care about the cost of not solving the problem. 💡 Reframe your resource in organizational language: - “Teachers are stressed” → “Districts are losing money due to turnover.” - “Parents feel disconnected” → “Schools need stronger family engagement metrics.” Until your offer speaks THEIR language, it will never feel essential.This week: rewrite your offer using organizational pain, not personal pain. Drop a comment and let's talk through what you are offering and together let's identify the "organizational language" you need to sell it!

Hey everyone! I wanted to share an important update about this space. As many of you know, this community was originally created as the Ebook Creators Club — a place to help experts turn their knowledge into digital products. But over the past year, something has become VERY clear: You all aren’t “just” creating ebooks… You’re building frameworks, systems, and solutions that institutions will pay for. And in 2026, experts need more than digital products - you need licensing. You need bigger buyers. You need institutional-level opportunities. So this community is evolving to match the level of impact and income you deserve. Introducing… The Licensing Lab. The Licensing Lab is now the home for: ✨ Experts ✨ Curriculum creators ✨ Coaches & consultants ✨ Authors ✨ Framework builders ✨ Service providers ✨ Anyone ready to shift from selling to audiences → to selling to institutions Nothing you had access to is going away — you’re actually getting MORE: ⭐ deeper strategy ⭐ licensing education ⭐ templates + tools ⭐ behind-the-scenes breakdowns ⭐ support as you make The Expert Shift ⭐ real guidance on packaging your expertise for schools, prisons, agencies & organizations If you’re here, it’s because your expertise has outgrown the audience model. It’s time to start thinking like an institutional-level expert. Welcome to the Licensing Lab — where we elevate your expertise, your income, and your impact. Let’s get to work. 💛

In case you missed tonight’s live here’s the replay.

Hey @Shalah Turner are you going to put some videos under the classroom section?

Here's my latest ebook for FREE <3