AI has improved its writing capability tremendously. I found your post while searching for examples or experiences using the perfect sales script. Just for kicks I asked ChatGpt to reformat your post for my own selfish 'edification' and curiosity. ***Thank you for helping me understand the value of the perfect sales script.*** Now to continue to search for experiences and feedback from those using the PSS. Btw, here's what Ai wrote. No clue if ChatGpt is even close to recognizing what you had in mind since the thoughts are yours not mine: People are diverse, yet fundamentally similar. This is especially true when considering the human mind and body: universally similar in structure, yet displaying vast differences in performance. One key point to remember, particularly in service sales like sales training, is that people often decline offers when they don't perceive a clear personal benefit. Unlike tangible products, services like sales training aren't physically quantifiable – you can't measure them in a box. What you're actually selling is the outcome or benefit of the training. Consider the medical field: a surgeon knows the physical structure of arms and legs is consistent across individuals. However, understanding the brain is more complex. Its mechanical aspects might be clear, but the 'software' – our thoughts and nervous connections – are still subjects of study. As a salesperson, your focus should be on understanding how people make decisions. Resistance to change is almost universally due to evolutionary survival instincts. Humans have an inborn tendency to seek safety in numbers, to fit in rather than stand out, to avoid danger. This means your prospects are likely to initially ignore your advice unless you follow specific communication strategies. People respond to personal recognition, like hearing their name. They seek solutions to their problems, though they might not readily admit these problems due to a fear of vulnerability. For example, asking a business owner if their business is failing might yield a defensive response. However, inquiring about what's going well in their business, followed by what results they'd like to improve, tends to elicit more openness.