📣 Run Your Real Estate Business Like a 24/7 Media Machine
HAPPY FRIDAY, I hope everyone killed it in March. Let's double our production second quarter and I am going to teach you how today. Here’s the deal—you’re either hustling, or your systems are hustling for you. And I’m betting you’d rather have an army of tools and VAs doing the heavy lifting while you focus on closing deals and living your life. Here’s how you turn your real estate business into a round-the-clock marketing and sales juggernaut. ☀️ Morning (The Check-In & Content Creation) You wake up. Coffee’s brewing. Time to see what your VAs and AI cranked out while you slept. The Check-In: First move? Review everything your VAs completed overnight. They’ve pushed content, tagged leads, refreshed your CRM, and handled outreach. Reports are waiting for you: performance metrics, engagement stats, new leads neatly organized and ready for your attention. Runway Gen-4 (Content Creation Tool): Think of Runway Gen-4 as your creativity engine. You record a walkthrough of a high-end listing or a neighborhood spotlight. Feed it into Runway, and it produces slick, eye-catching videos that are ready to capture attention. Want to showcase the lifestyle of a luxury property? Runway Gen-4 delivers polished, highly-produced visuals that make your listings pop. LHM (Large Animatable Human Reconstruction Model): This is where things get fun. You’re not just showing properties—you’re turning them into experiences. LHM builds adorable animated models that interact with your listings. Cute, engaging characters guiding potential buyers through virtual tours or breaking down property features in a friendly, memorable way. Need to highlight a new property’s open kitchen? Have a charming little character walk the viewer through it. Selling a luxury condo? Let your animated guide showcase the view like it’s a high-end commercial. Grok (Marketing Strategy Assistant): This AI never runs out of fresh content ideas. Tell it your goal (“Attract luxury buyers relocating from California”), and Grok gives you the content strategy to make it happen. No more blank screens or second-guessing. Just a direct pipeline to what your audience actually wants.