📣 Run Your Real Estate Business Like a 24/7 Media Machine

HAPPY FRIDAY, I hope everyone killed it in March. Let's double our production second quarter and I am going to teach you how today.

Here’s the deal—you’re either hustling, or your systems are hustling for you. And I’m betting you’d rather have an army of tools and VAs doing the heavy lifting while you focus on closing deals and living your life. Here’s how you turn your real estate business into a round-the-clock marketing and sales juggernaut.

☀️ Morning (The Check-In & Content Creation)

You wake up. Coffee’s brewing. Time to see what your VAs and AI cranked out while you slept.

The Check-In: First move? Review everything your VAs completed overnight. They’ve pushed content, tagged leads, refreshed your CRM, and handled outreach. Reports are waiting for you: performance metrics, engagement stats, new leads neatly organized and ready for your attention.

Runway Gen-4 (Content Creation Tool): Think of Runway Gen-4 as your creativity engine. You record a walkthrough of a high-end listing or a neighborhood spotlight. Feed it into Runway, and it produces slick, eye-catching videos that are ready to capture attention. Want to showcase the lifestyle of a luxury property? Runway Gen-4 delivers polished, highly-produced visuals that make your listings pop.

LHM (Large Animatable Human Reconstruction Model): This is where things get fun. You’re not just showing properties—you’re turning them into experiences. LHM builds adorable animated models that interact with your listings. Cute, engaging characters guiding potential buyers through virtual tours or breaking down property features in a friendly, memorable way. Need to highlight a new property’s open kitchen? Have a charming little character walk the viewer through it. Selling a luxury condo? Let your animated guide showcase the view like it’s a high-end commercial.

Grok (Marketing Strategy Assistant): This AI never runs out of fresh content ideas. Tell it your goal (“Attract luxury buyers relocating from California”), and Grok gives you the content strategy to make it happen. No more blank screens or second-guessing. Just a direct pipeline to what your audience actually wants.

💪 Midday (Outreach & Nurturing)

By now, your VAs are in full swing. Here’s what they’re knocking out:

Virtual Assistants (Your 24/7 Workforce): Outreach, lead tagging, CRM updates, scheduling—whatever AI can’t do, your VAs handle with precision. They’re connecting with new referral partners, organizing your CRM, and making sure your online presence is constant and engaging. They even work the inbound leads from Lindy AI and keep the conversations flowing.

Lindy AI (Conversational AI for Lead Conversion): Lindy AI is the DM, email, and comment ninja. Trained to speak in your voice and style, Lindy keeps leads engaged and schedules appointments like your digital concierge. It qualifies leads, schedules calls, and nudges people down your funnel—all while you’re out making moves.

🌙 Evening (Content Creation & Handoff)

You’re winding down, but your machine keeps running.

Eleven Labs (Voiceover Production): Before you hit the pillow, you knock out voiceovers for your latest property listings or marketing videos. Eleven Labs makes you sound studio-polished. Like Morgan Freeman narrating your open house but without the $10 million price tag. Send the audio files to your VAs, and they pair them with content Runway Gen-4 produced earlier. It’s like a digital assembly line.

Hedra Character 3 (Character Creation & Brand Building): Building a brand persona that sticks is critical. Hedra Character 3 crafts charming animated characters that fit your brand vibe. Whether it’s a sleek professional guide for high-end properties or a friendly, approachable character for first-time buyers, Hedra’s got you covered. Your VAs integrate these characters into videos and marketing materials, keeping your branding consistent and engaging.

Passing Off to VAs: Before you crash for the night, you pass off everything to your VAs. They handle publishing, follow-ups, and preparing the next day’s outreach. While you sleep, they keep working. Every social platform covered, every lead followed up with, every opportunity maximized.

Why This Works:

You’ve built a system where your workday doesn’t end when you do. Here’s the breakdown:

Runway Gen-4 is your video creation powerhouse.

LHM delivers engaging animated models that make your content unforgettable.

Grok provides strategy on demand, giving you exactly what your audience wants.

Lindy AI handles conversations and lead nurturing like your digital concierge.

Eleven Labs makes your voiceovers sound professional every single time.

Hedra Character 3 builds animated characters that make your brand stand out.

And your VAs? They’re the glue that holds it all together—handling editing, posting, engagement, and everything else you don’t have time for.

You wake up to results, not tasks. Your machine is humming 24/7. You’re closing deals while your competition is still figuring out what to post.

2 comments

Referral Bosses

skool.com/all-things-realestate

Turn referrals into revenue on autopilot. Get proven systems, training & tools in a community of winners who'll help scale your business the smart way

Leaderboard (30-day)