🚀 I just reached a massive milestone on a project I've been thinking of for a while and started building this past week... and was very much influenced by this group in finally making this happen!! Also, I took a step back from the Skool Ads Challenge because I wasn't sure on whether a launching a Skool Community (helping SMB's implement AI effectively) was the right move for me "right now" ... so I shifted my energy back to building something I've had on the "whiteboard" for quite some time. While I'm coaching and helping SMB owners to implement AI into their businesses effectively ... I'm also building a Real Estate Voice AI Agent that can handle inbound & outbound calls, SMS, WhatsApp, and email ... qualify the buyers & seller, route them to the right agents, book viewings, and answer questions. The Voice AI is working really well and I'm excited to share 🎉 .

Looking to cut some costs for the business. Most of my zoom calls are for my clients (small group calls) which are also on skool. I also take sales calls through zoom, and some other business calls. I'm wondering if I switch to the video option on skool for my clients, and find a free service to replace zoom is sustainable or reasonable. Does anyone else use a free video service in which I wouldn't need zoom? Any thoughts would be appreciated!

Has anyone had success with ads on TikTok? I’m curious to see what you posted. Was it just your video or something else? Wonder if that template Dan uses would work?

Real marketers know that product quality does not matter when it comes to making a lot of money. Product quality can be shit and still deliver the result/promise. If Alex Hormozi were to give you a napkin or a rough draft with stains on it, but it had the secret to giving you X result, you wouldn’t care — and you would pay just as much as if he packaged it nicely. How or why, you may ask? Because the value is already there. And depending on your level of investment, your brain creates what is called a halo effect. This causes you to be highly receptive to the information and how you use it. It is so critical that I could give you the same information, but unless you see the value or have that same halo effect, you won’t value it as much as if Hormozi gave it to you. I’m sure in your life you’ve had advice given to you, and it felt completely different coming from different people. Or perhaps you are a mother and you gave your son advice, and he didn’t value it as much as when he got it from his father or maybe his older brother who he is fond of. This is why they say that it is important for your customers to spend 7 hours on average watching your content before they buy. (Now this is another secret: how to increase levels of investment…) Now, why this matters and how you can use this secret to your advantage, you may ask: Too many coaches/creators spend way too much time building the product instead of working on what actually moves the needle. Marketing trumps sales. When you market correctly, your customers are basically already sold, and selling doesn’t really feel like selling. And when it comes to a coaching biz, you can sell before you build. So before you spend hours building a product, do the following (trust me, I’ve done it and generated 36K within 5 days by basically selling air): - Ask yourself: What is the minimum thing that I can deliver to my customers and still get them results? This might be as simple as a coaching call once or twice a week. - Focus on the benefits, not the features (and market features as benefits). - Build as you go — as you work with customers, you will learn what exactly they want.

I enjoyed the insightful, comprehensive, and AI-assisted process of completing the Offer Worksheet Doc within the Skool Engine Accelerator. Feeling more clear on some important pieces, inspired with new ideas to add to my current offer, and also assured in the direction I have been heading already. Thanks for this valuable process @Dan Harrison @Alexander VandeLaar 🙏🙌