Over my many years in business, I've come to realise that one of the most powerful tools we can have is our Unique Value Proposition, our UVP. It's not just a fancy marketing term. It's the very essence of what we bring to our clients and to the marketplace. The problem? Most people get this wrong. They create something bland. Something that could apply to almost anyone in their field. In this video, I walk you through my 5-step formula for creating a UVP that actually attracts those "love to work with" high-paying clients. Have a watch and let me know what you think. And if you're open to. it, drop your current UVP below. Let's see if we can sharpen it together. 👇