Tomorrow is my birthday. I’m turning 52. I cleared my calendar and I’m taking the day off. Lunch with my wife. Maybe a movie if we can find one actually playing. This is one of the underrated benefits of building your own thing… you can decide mid-week to step away without asking permission. That didn’t happen overnight for me. It took time, a lot of wrong turns, and learning how to build something simple that didn’t blow my life up. Even though I tried really hard to do the opposite. Because of that, I decided to keep things very simple this week. For the next 24 hours, I changed the annual price of Mindset Skool from $399 to $299. If you’ve been thinking about joining Mindset Skool, this is just an easy window to commit for a year instead of making the same decision every month. Mindset Skool is where I help experienced people escape overthinking and build simple, low-stakes Skool communities using what they already know… without tech overwhelm, without burning nights and weekends, and without chasing 20 ideas at once. You still get: - the 7-day free trial - a one-to-one call with me during that trial - full access to the classroom right away Just make sure you choose the annual option when you sign up. You can do that by clicking here. Now, one important thing… If you’re waiting for the 90-Day Execution Sprint I mentioned in this group, totally fine. That program starts at the beginning of March, it’s more execution-focused, and the investment for that will be lower than $299. If that feels like the better fit for you right now, don’t rush this. Just make sure you’re on the waitlist. I’ll be sharing more details there soon. 👉 Join the 90-day sprint waitlist here Different paths. Same goal. If committing for a year feels right, the door’s open for the next 24 hours. If not, hang tight. More coming soon.

One of the biggest reasons people stay stuck is simple. They don’t know which type of online business actually fits them. So they spend months bouncing between ideas…trying a little coaching, watching a few course videos, testing a digital product…and never getting traction with any of them. Here’s the simplest way to think about the 3 most common online business models and how to know which one is right for YOU: 1️⃣ Coaching (1:1 or group) Best for you if you: - Like talking to people - Enjoy teaching or guiding step-by-step - Want the fastest path to your first customer - Don’t mind being on Zoom Avoid this if you hate being “on stage.” 2️⃣ Online Courses Best for you if you: - Prefer to teach once and let people learn on their own - Have a process you can break into steps - Want something scalable without adding more hours - Like creating videos or structured lessons Avoid this if you struggle to organize your thoughts. 3️⃣ Digital Products (PDFs, templates, guides) Best for you if you: - Want something simple and fast to launch - Prefer writing over talking - Have repeatable knowledge you can package - Don’t want to be on camera Avoid this if you want deep 1:1 interaction. 👇 POLL: Which one feels like the best fit for YOUR skills and personality? (Coaching / Courses / Digital Products) After you vote, drop a comment: What made you choose that option? I’ll reply and help you narrow it down.

One of the biggest mistakes I made early on was building things nobody asked for. Full courses. Lead magnets. Digital products. Sound like you yet? All created in isolation. All launched with hope, and most of them quietly failed. So when I had the idea for what eventually became Mindset Skool, I refused to repeat that mistake. Instead of building the community first… I validated the idea before it existed. Here’s exactly what I did and how you can do the same thing. 𝐓𝐡𝐞 𝐒𝐢𝐦𝐩𝐥𝐞 𝐒𝐤𝐨𝐨𝐥 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐈 𝐔𝐬𝐞𝐝 Before Mindset Skool ever opened its doors, I used two things only: • A waitlist • Low-budget Facebook ads That's it, nothing was built. Just a clear idea and a simple test. The goal wasn’t to “launch” anything. The goal was to answer one question: Do real people actually want this and will they pay for it? 𝐒𝐭𝐞𝐩 𝟏: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐖𝐚𝐢𝐭𝐥𝐢𝐬𝐭 (𝐍𝐨𝐭 𝐚 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲) I built a basic landing page that said, in plain English: “I’m thinking about building a Skool community around this problem. Before I open it, I want to make sure people actually want it.” If someone resonated, they joined the waitlist. No commitment, zero pressure, just raising their hand saying "I'm interested". 𝐒𝐭𝐞𝐩 𝟐: 𝐃𝐫𝐢𝐯𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐖𝐢𝐭𝐡 𝐒𝐢𝐦𝐩𝐥𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 I ran a single ad that I shot on my phone in my house. Zero production. Budget: $6 per day. The ad didn’t pitch a product. It described the problem: Overthinking. Imposter syndrome. Fear of charging. Getting stuck before you ever start. If someone related, they joined the waitlist. That’s validation. 𝐒𝐭𝐞𝐩 𝟑: 𝐋𝐞𝐭 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 This part matters more than people realize. Once people joined the waitlist, I asked them: “What’s your number one roadblock right now?” Their answers became: • The content • The positioning • The first course • The promise of the community I didn’t guess. They told me. I listened. 𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐍𝐞𝐱𝐭 When I finally opened Mindset Skool… Not everyone from the waitlist joined. That’s normal. But enough people did to prove the idea was real.

Watch the video for some cool updates. I ask you a very important question in the video. Leave the answer in the comments. Special mention to @Bryan StClair P.S. I'm this passionate because I care about your success. More than you know.