Facebook Lead Forms vs Landing Pages: What’s Actually Making You Money?
Curious where this community stands on this… 👇 We’ve been testing Facebook lead forms vs dedicated landing pages, and here’s what we’re seeing: Facebook Lead Forms Pros: - Lower cost per lead - Less friction (no extra click, pre-filled info) - Fast volume for offers like quotes, audits, consults Cons: - Lead quality can tank - People forget they even opted in - More “tire kickers” if there’s no strong qualifier or follow-up system Landing Pages Pros: - Higher intent (they chose to click and consume more info) - Easier to position the offer, build trust, and pre-sell - Better filtering: can ask smarter questions, disqualify bad fits Cons: - Higher cost per lead - More moving parts (page, tracking, load speed, etc.) - If follow-up sucks, you just paid more to waste leads From what we’ve seen with our AI follow-up + automation setups: - Lead forms can work insanely well if you hit them with instant, intelligent follow-up (SMS + email + reminders). - Landing pages win when the offer is more complex or premium and you need education + positioning before the lead. 🔥 Question for you all: 1. Are you getting better ROI right now from FB lead forms or landing pages? 2. What’s your experience with lead quality between the two? 3. Has anyone here cracked a hybrid model (lead form → auto follow-up → pre-sell sequence) that’s consistently working?