Nov '25 • Open Chat
Facebook Lead Forms vs Landing Pages: What’s Actually Making You Money?
Curious where this community stands on this… 👇
We’ve been testing Facebook lead forms vs dedicated landing pages, and here’s what we’re seeing:
Facebook Lead Forms
Pros:
- Lower cost per lead
- Less friction (no extra click, pre-filled info)
- Fast volume for offers like quotes, audits, consults
Cons:
- Lead quality can tank
- People forget they even opted in
- More “tire kickers” if there’s no strong qualifier or follow-up system
Landing Pages
Pros:
- Higher intent (they chose to click and consume more info)
- Easier to position the offer, build trust, and pre-sell
- Better filtering: can ask smarter questions, disqualify bad fits
Cons:
- Higher cost per lead
- More moving parts (page, tracking, load speed, etc.)
- If follow-up sucks, you just paid more to waste leads
From what we’ve seen with our AI follow-up + automation setups:
- Lead forms can work insanely well if you hit them with instant, intelligent follow-up (SMS + email + reminders).
- Landing pages win when the offer is more complex or premium and you need education + positioning before the lead.
🔥 Question for you all:
- Are you getting better ROI right now from FB lead forms or landing pages?
- What’s your experience with lead quality between the two?
- Has anyone here cracked a hybrid model (lead form → auto follow-up → pre-sell sequence) that’s consistently working?
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Facebook Lead Forms vs Landing Pages: What’s Actually Making You Money?
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