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I am training for a marathon right now and my alarm went off at 3:30am to go for a 4 mile run the other day. I didn’t want to go run. I didn’t want to get out of my warm bed. I started coming up with all the excuses. I could do it later, or tomorrow, I thought to myself. Why am I doing a marathon anyways? All of these thoughts and more came to me in an instant as the alarm was still buzzing. It’s the voice in our head telling us to take it easy and it is a POWERFUL voice. But you know what stopped all of that and got me out of bed? The clear understanding that, “the miles are not going to run themselves”. If you don’t read the material, if you don’t do the work, how do you expect to get better? How do you expect to get the promotion at work or the new client if you’re not doing the work? If you’re not adding more value? How you do one thing is how you do everything. Yes, the run is uncomfortable and at times even painful. Good. Yes, the course material is boring and may not make sense at first. Good. Because its hard and most people give up on accounting and finance - that provides you an opportunity to add value to your organization. Because you know what to do. You know what advice to give to the decision makers. Because you understand the business from a perspective most business owners and managers don’t. Soon enough 2025 is going to be over and we will be in 2026. Do you want 2026 to be your break out year or just another year? Do the thing you know you need to do, but have been putting off. This is your sign. Do the hard thing.

Take a look at the CFO Skillsets course inside the classroom.

As Chief Financial Officers (CFOs), our role extends beyond financial management within our companies. We must also grasp the broader economic landscape—both at the micro and macro levels—to make informed decisions that drive sustainable growth and profitability. Microeconomic Insights: Microeconomics focuses on the economic behavior of individual firms, consumers, and industries within specific markets. For CFOs, this involves: 1. Cost Structures and Profit Margins: Analyzing internal cost structures and profit margins to optimize operational efficiency and pricing strategies. 2. Supply and Demand Dynamics: Understanding how supply chain disruptions or changes in consumer demand impact production schedules, inventory management, and revenue streams. 3. Competitive Positioning: Evaluating market positioning relative to competitors, including pricing strategies and market share dynamics. Macro Economic Insights: Macroeconomics examines the broader economic environment and its impact on national and global economies. Key considerations include: 1. Growth Trends and Forecasts: Monitoring GDP growth rates, inflation, and interest rates to anticipate economic cycles and their implications for business operations. 2. Policy and Regulatory Changes: Assessing the impact of government policies, such as tax reforms or trade tariffs, on financial planning and risk management. 3. Global Economic Trends: Keeping abreast of international economic trends, currency fluctuations, and geopolitical developments that may influence global markets and supply chains. Integration into Financial Strategy: For CFOs, integrating micro and macroeconomic insights into financial strategy is essential for: - Risk Management: Identifying and mitigating financial risks associated with economic volatility and market uncertainties. - Strategic Planning: Aligning financial goals with economic forecasts to capitalize on growth opportunities and navigate economic downturns effectively. - Stakeholder Communication: Providing clear, data-driven insights to stakeholders, investors, and board members to foster confidence and support strategic decision-making.

🌍 Global Economic Outlook📉 Growth Projections - United Nations: Revised global growth forecast to 2.2% for 2025, reflecting ongoing supply chain issues and geopolitical instability. - World Bank: Maintains a 2.6% global growth outlook for 2025–2026, as economies adjust to tightening financial conditions and inflationary pressures. 💱 Trade & Inflation - Tariffs: Continued U.S.-China trade tensions are keeping global supply chains under strain, adding to inflationary pressures. - Dollar Shift: Many emerging markets are diversifying away from the U.S. dollar, signaling shifts in global reserve management. 🌐 Regional Highlights - China: GDP growth forecast at 4.3% for 2025, driven by steady consumer recovery, but facing headwinds from global trade uncertainties. - India: GDP growth forecast at 7.0%, supported by strong industrial growth and robust domestic demand, although inflation risks remain. - European Union: Economic growth forecast at 1.2%, with inflation projected at 2.3%, as the EU grapples with sluggish recovery from earlier global disruptions. 🇺🇸 U.S. Economic Outlook📉 GDP & Growth - Q1 2025 Real GDP: Contraction of −0.1%, driven by slower consumer spending and higher import costs. - IMF Outlook: U.S. GDP growth forecast reduced to 1.6% for 2025, reflecting weaker economic momentum. 📈 Inflation & Monetary Policy - PCE Inflation: Rose 3.9% in Q1 2025, indicating persistent inflationary pressures. - Federal Reserve: Continues tightening monetary policy with expectations of further rate hikes through mid-2025. 💰 Fiscal Policy & National Debt - National Debt: Debt-to-GDP ratio reached 99% in FY2024, prompting calls for fiscal policy adjustments to manage long-term debt sustainability. - Treasury Outlook: Ongoing fiscal challenges may lead to increased discussions around deficit reduction. 🛍️ Consumer Sentiment & Retail Trends - Sentiment: Consumer sentiment continues to decline, now at its lowest since 2023, driven by inflation and high interest rates. - Retail Performance: Mixed performance across retailers—home improvement stores like Lowe's report gains, while luxury brands see a slowdown in sales as higher-income consumers become more cautious.