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10 contributions to Ad Intelligence Collective
What is the best practice for having multiple ads in one ad group?
@Ian Henman Is it having one ad and then adding the different videos to that one ad up to a maximum of five, or is it okay just to simply duplicate that ad and have all the videos individually? example 1 Adgroup ad 1 - with 5 videos or Adgroup ad 1 ad 2 ad 3 etc I asked because if I wanted to include more than five videos, I can't, but that also begs the question of whether that's too many videos to include in one ad group. My thought process would be to include all the different avatars for my target audience, i.e., repairs, inherited, divorce, foreclosure, etc.
What is the best practice for having multiple ads in one ad group?
Best approach for low-budget campaign.
The majority of our clients have a lower budget. Spending $500 a day is way too much for them. Many times they're at $35 a day. Currently, I'll launch short and in-stream campaigns in a separate campaign at lower budgets to try and get one of them to start producing leads within 48 hours. What will end up happening is that one or two will produce leads, the other one I'll pause, and I'll continue the ones that do produce leads. Those tend to stay consistent. But this approach is a little bit haphazard and not consistent. So I'm curious to know what you think would be the best way to approach this. Here's what I was thinking about doing: Rather than segregating shorts and in-stream, I was going to go ahead and put them together in the same campaign to give a better opportunity for Google to find the right prospect. I have four different ad groups, each of them with the best audiences that have yielded conversions. Each ad group has one audience. Alternatively, I could create just one adgroup and stack the audiences. and perhaps another adgroup just broad. I'm not sure if having that many adgroup with a small budget is just too much vs. just having one adgroup, either broad or stacked. @Ian Henman
0 likes • 16d
@Ian Henman Thank you so much! This is very helpful. I'm going to implement this and report back to you. FYI, I was using a target CPA of anywhere between $35 to $45. I'll try max conversions as well.
0 likes • 16d
@Ian Henman What im finding max conversions = blows the budget fast for the day when doing multiple ad groups, one usually carries the results , others die with the small budget, if it does not get conversions right away it stalls fast so seems the trick is how to structure it to get some results out of the gate quickly short 4min loom showing you the campaigns that i have running well and findings on audiences https://www.loom.com/share/20c1380f98d74800821e8e5fbca3c690
great cpl on shorts
so far shorts have been great for us, budgets of $35 per day, different geo's , testing tcpa of 35 or 50, rei niche. average cpl last 7 days is $20, this is one of our student accounts
great cpl on shorts
0 likes • 24d
[attachment]
0 likes • 24d
another account
Weekly Calls Postponed.
Hey folks! So I am considering making a change here... The weekly call isn't something people partake in, which is all good, so I am going to cancel it for now. When folks have questions they tend to post em anyways.... so until further notice, unless we have a big change up or something in the market that needs it I am not going to do the weekly Thursday call. Just post any questions you've got for me and I'll answer with a LOOM asap.
0 likes • Nov 5
I've been wanting to attend, but then I forget, and/or something else comes up in the schedule. I'm always a fan of asynchronous communication.
favorite service for QR code generation?
@Ian Henman Is there a favorite service that you use for QR code generation? We have some of our customers that want us to set up their campaigns for them, and we're going to have them sign up for a service that will then generate the QR code so that we can place that under TV ads. Wondered if you have a particular one that you find to be the best. Ideally something that doesn't require an upfront cost. It could be one that would incur a small monthly fee. Just trying to make it so that it's not a $200/month service that they need just to generate the QR codes.
0 likes • Oct 21
@Ian Henman Can you clarify your comment about the QR codes and Google showing them on the site? I think you meant because this is for the 16x9 in stream on TV only, so I thought we have to recommend showing the QR code on the video so that they can scan it or is there something else that you're doing?
0 likes • Oct 21
@Ian Henman awesome did not know that , thank you
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Cris Chico
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@crischico
virtual real estate investor

Active 1h ago
Joined Sep 3, 2025
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