What is the best practice for having multiple ads in one ad group?

Is it having one ad and then adding the different videos to that one ad up to a maximum of five, or is it okay just to simply duplicate that ad and have all the videos individually?

example 1

Adgroup

ad 1 - with 5 videos

Adgroup

ad 1

ad 2

ad 3

etc

I asked because if I wanted to include more than five videos, I can't, but that also begs the question of whether that's too many videos to include in one ad group.

My thought process would be to include all the different avatars for my target audience, i.e., repairs, inherited, divorce, foreclosure, etc.

0:50

1 comment

Ad Intelligence Collective

skool.com/ad-intelligence

👉 Weekly calls + community for media buyers. Fix your ads, scale faster, and get direct answers from Ian.

Leaderboard (30-day)