15d (edited) • General discussion
Best approach for low-budget campaign.
The majority of our clients have a lower budget. Spending $500 a day is way too much for them. Many times they're at $35 a day.
Currently, I'll launch short and in-stream campaigns in a separate campaign at lower budgets to try and get one of them to start producing leads within 48 hours. What will end up happening is that one or two will produce leads, the other one I'll pause, and I'll continue the ones that do produce leads. Those tend to stay consistent.
But this approach is a little bit haphazard and not consistent.
So I'm curious to know what you think would be the best way to approach this. Here's what I was thinking about doing:
Rather than segregating shorts and in-stream, I was going to go ahead and put them together in the same campaign to give a better opportunity for Google to find the right prospect.
I have four different ad groups, each of them with the best audiences that have yielded conversions.
Each ad group has one audience.
Alternatively, I could create just one adgroup and stack the audiences.
and perhaps another adgroup just broad.
I'm not sure if having that many adgroup with a small budget is just too much vs. just having one adgroup, either broad or stacked.
0
6 comments
Best approach for low-budget campaign.
skool.com/ad-intelligence
👉 Weekly calls + community for media buyers. Fix your ads, scale faster, and get direct answers from Ian.
Leaderboard (30-day)
1
+1
Powered by