Just had a super focused call around client acquisition with Cold Email Wizard and the gang (everyone's either signed 5 clients or added $10K/ month in revenue in the last 30 days). Some nuggets: • oscillating between seasons of lead generation and fulfilment (building a client acquisition system for consistent lead flow and then creating systems; lead gen, getting clients, getting results, getting referrals) • offers w/ guarantees, risk reversals and evidence (social proof in the form of results/ case studies and video testimonials) do way better • technical services that don't have a clear or tangible ROI are about proving competency • short form content offers are ripping but there's high churn (LTV 3 months) • average time 80% focus on fulfilment, 20% on lead gen (avg approx 35 hours of focused work) • average client churn is extremely low indicating focus on client success The guys were also talking about YouTube for business and here's what I picked up. - They're not actively generating leads on YT - They use it for SEO bumps and inbound traffic - Trust building (a lot of the times these folks get inbound leads on TW, LI and they just direct them to their YT video and i guess people find professionally done YT channels credible)