Checking in! It’s been one full week since the event wrapped up and I’m curious to hear what you’ve all been working on. What’s one thing you’re proud of starting or even finishing since last week? 👇

For everyone who's on the VIP Special Access Q&A Session! What are your "AHA"s!?! let those who are NOTE here see what they're missing (and record your biggest moments) Missed it? Grab your ticket for the NEXT Selling Online Event here!!

I'm up early putting the finishing touches on the 5 presentations I have today!!! I'm SO EXCITED!!! Session #1 is called "The Immovable Mover" - I'm going to show you a really cool metaphor for your brain that will help you to be more successful in ANYTHING you do in life, but it also the key for you to master sales, influence and persuasion! DON'T BE LATE FOR SESSION #1 !!!! It's going to be awesome. We start at 11:00 EST (8:00 Pacific) sharp... I'd recommend logging into zoom AT LEAST 15 minutes early! If you can't find your login link, it's in your event dashboard here: https://sellingonline.obv.io/ See you all soon!!! Russell Brunson Missed it? Grab your ticket for the NEXT Selling Online Event here!!

My top 10 takeaways from the Inception Secrets presentation that I believe will take my business from 5 to multi 6 figures. 1. Move Away from Pain or Toward Desire. Understand that people are motivated either by avoiding pain or pursuing desire. Tailor your message accordingly, focusing on what drives your audience. 2. Use Trial Closes in Presentations. Incorporate multiple trial closes during your talks, especially when presenting testimonials. Examples include: “Isn’t that cool?”, “Wouldn’t you like to be like them?”, “How much would your life change if this were you?”. 3. Hypnosis Techniques in Speaking and Copy: Use hypnotic language to prepare your audience, setting the tone for their experience (e.g., making a 90-minute talk feel like just a few minutes). 4. Amplify Desires Through Emotional Triggers. Tap into the seven deadly sins to amplify desires—envy, greed, lust, and the desire for admiration—especially relevant for competitive audiences like horse riders. 5. Understand and Address Core Questions. Everyone has a core question that drives them (e.g., “How can I be more successful?”). Identify and incorporate this into your messaging to resonate more deeply. 6. Leverage the Six Psychological Needs. Focus on meeting at least three out of four core psychological needs (certainty, variety, significance, love/connection) to create loyal, engaged customers. 7. Tailor Copy to Audience Awareness. Adjust your copywriting based on the audience’s awareness level. Cold audiences need problem-aware copy, warm audiences need solution-aware copy, and hot audiences need product-aware copy. 8. Keep Language Simple. Write in simple, clear language to make your copy accessible and engaging. Use storytelling to draw readers in, starting in the middle of the action to capture attention. 9. Focus on Clients' Pain Points. Highlight the specific pains your clients are experiencing, such as bad experiences in their field or feelings of guilt and inadequacy. Bring these emotions to the forefront to connect with them deeply.