@Tahiirah Habibi no lie I would be interested to hear how you navigate that. I put on events here too and we gotta get creative sometimes. Having all the wine and spirits in the state diverted through one warehouse is bananas.

@Rafael Castillo it’s a term used for re branding a product as your own. For instance if you are a wine maker I would buy some of your juice and rebrand it as my own. All fair and legal you may not have the financial standing to do it your self or you may have more of a yield than necessary or even third press juice used/labeled as bulk wine.

I said that to make the point that, as a value brand there is often good quality in that Kirklands products.

Comfort often looks like a response to failure or perceived unsuccessfulness. If I: -Fail a certification exam (or too apprehensive to approach higher levels) -Open the wine shop only for it to close in the first yr -Open the restaurant that closes in a yr -Start the online business that doesn’t produce All of these things can damage one’s ambition, crushing their will, stifle motivation to the point of resorting back to the comfortable option, in attempt to survive. The expense of comfort isn’t necessarily monetary but it is certainly a time sucker. Not offering a revelatory answer to comfort or complacency here just using this safe space to share thoughts.

Do people really like these low calorie wines? Are they really any healthier? Like who really prefers Diet Coke over coke?

@Sedale McCall yeah I know the answer from the trade. I am wondering if consumers really like the wine or do they like the messaging.

@Debi Coffield that pine ridge white and that brown Chardonnay got my shop wit much traffic!

@Sedale McCall that Dom Pichot I mentioned is almost Demi sec with a little RS that sweetness with the spiciness of a lot of our Cajun food down here is killer.