17h • General discussion 🧠
Reviews
I get Google reviews from ~1 in 5 customers for RDVC. Here's how:
--
WHAT I DO
- I run a subdomain straight to the Google form
- I run a QR code straight to the Google form
- I print the short URL and the QR code on a physical card that I physically put in each customer's hand as my final touch point
- I commit fully to operational excellence so that I don't have to be afraid of what customers might say when I make it SO easy to leave a review; all my feedback so far is 5-stars
--
STUFF I DON'T DO
- I don't gate reviews with a fancy automation; that's illegal
- I don't spam people with a transactional text / email sequence as their final touch point
--
BENEFITS
- 137 5-star reviews from ~660 jobs in my first 10 months of business
- Review velocity pulls me near the top of Google maps most days across my whole territory
- About as close to zero friction for the customer as possible
- Automations can't break, since I don't use them
- I print the cards on cardstock and cut them on my dining room table, so they're nearly zero cost
--
This all came in handy when me and a few industry peers got attacked by fake reviews all in the span of a week.
The reviews were copy-pasted from AI with phrasing in them indicating that they were fabricated, including one which began, almost verbatim, with: "Sure, here are 5 broadly applicable reviews about negative experiences with a dryer vent cleaner, which do not list a company name."
Within hours, we all got contacted by an overseas "Reputation Management" company.
I was able to contest the two that hit me by using my other reviews as evidence that the scenarios painted in the reviews (which implied I was a big company, thanks to their generic language) were fabricated, and Google took them down after an investigation.
0
0 comments
Reviews
powered by
skool.com/empire-launch-academy-4798
The Giant Slayer Method | Helping small businesses disrupt saturated markets w/ contrarian positioning & demand generation | Hosted by Empire Launch
Suggested communities
Powered by