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5 contributions to Real Estate Lead Gen Academy
Referral request
Does anybody know or have a connection with an agent in the St. George Utah area? I have a referral to pass out if anybody knows someone there.
1 like • Jul '25
I know a LO in that area, that could probably handed off to an agent.
1 like • Jul '25
@Josh Ries yes sir, let me send it over
New to the group
Hi everyone! I'm new to the group, here to collab and grow. Lets connect, below our my social media channels. https://www.instagram.com/rickguerrerojr/ https://www.tiktok.com/@rickyourhomeloanhero https://www.youtube.com/@RickYourHomeLoanHero
0 likes • Jul '25
My man NICK!!
Helping Zillow Flex Teams Build Their Own Lead Gen System: Need Agent Feedback
Two of the biggest realty teams at my branch moved to Zillow Flex. 25% of those leads are locked into Zillow Home Loans. No problem there, that's how the system works. But it got me thinking. Once my own lead gen system is dialed in, I want to approach those teams with a proposal: - Keep sending Zillow Flex leads to Zillow Home Loans. - But for everything else: sphere, social, paid ads, organic. Build a separate lead engine they own. - I help them design and structure it: CRM, PPC, IDX, nurture, follow-up. - Every lead that comes through that system? That’s theirs. And I become the lender partner helping convert and close. They lower their acquisition cost. They protect their long-term business. I get to help good agents win more deals outside Zillow’s ecosystem. Agents, what do you think of this model? What parts would you change? Where do you see friction? Trying to tighten this up before I bring it to the table.
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Zillow Co-Marketing: A Lender’s Hard-Learned Lesson
I partnered with a Zillow agent after a recommendation, even though there were a few early red flags like switching brokerages every year. We agreed to co-market at $650 per month, with plans to increase it to $1,000 if two deals closed within 90 days. He had been paying $3,000 a month to Zillow before, so I expected alignment and accountability. At first, things looked good. Then a buyer started getting confused about down payments, FHA versus conventional, and other details we had already discussed. I found out the agent was trying to act like a lender, overexplaining things and completely confusing the client. Once we went under contract, he started blowing up my phone about rates, payments, and par pricing before the inspection was even completed. It was unnecessary and overbearing. I set a boundary. I told him to stay in his lane and let me do my job so we don’t keep damaging the client’s confidence. He didn’t like that. An hour later, he told me to stop communication and moved the deal to another lender. I immediately cut the co-marketing spend. I only lost $258, since it was prorated, and I consider it the best money I’ve spent. Now I have non-negotiable ground rules. I don’t work with agents who don’t let me do my job. If you want to partner with me, you need to respect the roles. I’m not here to co-sign chaos. I’m here to close. Simple as that.
👋 Introduce Yourself
To kick things off, drop an intro in the comments and let us know: - 📍 Where are you licensed? - 💼 What’s your role in real estate? - 🎯 Do you have a niche you focus on? - ❓ What’s your biggest challenge with lead generation? - This question will be used for course development!
1 like • May '25
Loan Officer in Florida (See a few FL peeps on here) but licensed in FL, GA, AL, TN Niche: FHA, Spanish-Speakers, Snowbirds and Self-Employed Borrowers Biggest challenge providing more value to real estate agents, so came here to learn how to help them grow their business.
0 likes • May '25
@Josh Ries I definitely not either after some of the dealings you are aware of. 😂If anyone needs some lender insights, I am happy to help.
1-5 of 5
Christian Rivera
2
13points to level up
@christian-rivera-6035
Real Estate

Active 2d ago
Joined May 22, 2025
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