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Real Estate Lead Gen Q & A is happening in 11 days
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🚨 Pricing Update for Community
On 01/31/2026, the monthly price for the real estate lead gen will increase. If you are already a member, nothing changes for you. Your pricing is locked in for life. This increase only applies to new members who join after that date. The lender and team sponsorship program is also unaffected and will remain exactly the same. If you have been on the fence about joining, this is your window. Anyone who joins before 01/31/2026 will be locked into the current pricing for life. Going forward, the new price will be $49 per month. That includes full access to the entire community. No tiers. No upsells. No funnels. The membership is the product, not a feeder into a high ticket coaching program. I also turned on the affiliate program for current members. If you invite someone using your unique link, you will receive 50 percent every month they remain enrolled. This is recurring, not a one time payout. Bottom line, if you are thinking about joining, now is the lowest price this community will ever be.
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About This Community - Check out the Details Here
About a year ago, I set out to build a better platform where real estate agents could get training that was not filtered through the lens of a single brokerage. Over the last ten years, I have watched real estate training get worse and worse. It really hit a peak in late 2024 when the market started to slow. A lot of brokerages and brokers shifted into survival mode, and when that happens, training is usually the first thing to get “trimmed” so they can keep the lights on. To me, that is unacceptable. When an industry has an 80 percent failure rate at the first renewal, we cannot afford to treat training like an optional perk. We should be giving more to agents, not less. Most agents do not fail because they are lazy. They fail because nobody ever hands them a real system, then they get told to just make more calls, do more open houses, and post more on social, with no plan and no business math behind it. That is what this community is for. My goal is simple. Help you build a better real estate business using proven business principles, real world math, and systems that actually hold up in the real market, not just in a hype market. Here is what you can expect from me inside here. I will be posting daily real estate lead gen insights, short, practical, and focused on what moves the needle. I will also be sharing my Inman articles here so you can read them without needing an Inman subscription. This group is public in the sense that anyone can read what is posted. If you want to contribute, join discussions, or access the courses, that is where the paid side comes in. But the mission stays the same. This is not going to turn into a loud, gimmicky coaching platform. I am not interested in selling you motivation. I am interested in helping you build a business that works, with your goals in mind, and with strategies you can actually execute. If you are here for that, you are in the right place.
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📍 Start Here - New Members
If you're new to the group, be sure to check out the "Community Start Guide" in the Classroom tab (Just Click the link below). It’s the best place to begin learning the platform and getting familiar with what this community is all about! Welcome to the Real Estate Lead Gen Academy! https://www.skool.com/realestateleads/classroom/a4a03a28?md=4bd745865a8641869f19b7478825eb17
You’re broke because you don't track these 3 lead generation metrics
BY JOSH RIES September 03, 2025 originally published in Inman Most agents have no idea what it actually costs to get a real estate lead all the way to the closing table. That’s the reason so many stay busy but remain broke. Closing deals consistently isn’t just about lead flow. It’s about profitability. To build a profitable lead-generation system, agents must track the right lead-generation metrics, the numbers that show you not only what it costs to attract a lead but also what it takes to convert that lead into a client and maximize long-term value. 3 lead-generation metrics you should know In my experience, three metrics rise above the rest. Understand them, and you can manipulate them in ways that make your business profitable in almost any market. 1. Cost per lead: The starting point Cost per lead is simple to define. It’s the amount you spend to get one person into your lead generation ecosystem. For example, if you spend $100 on Google Ads and generate 10 leads, your cost per lead is $10. Straightforward enough, but here’s where many agents get misled. Lead generation companies often exclude management fees from the equation. If you spent $100 on ads and paid another $100 in management fees, and you got 10 leads, the true cost per lead is $20. But the company might only report the $10 number based on ad spend alone. I worked with a team in Houston that fell into this trap. Their provider told them they were getting $30 leads, which on paper made their conversion math look profitable. Once we included management fees, the real cost was closer to $60. That shift completely changed the campaign’s viability. If you’re serious about profitability, your real cost per lead must include every dollar spent, not just ad spend.
You’re broke because you don't track these 3 lead generation metrics
IDX reform is the real fight no one wants to have
BY JOSH RIES January 08, 2026 originally posted in Inman About a year ago, I came across James Rowlett on TikTok. What immediately stood out was not polished delivery or trendy hooks. It was the fact that he came from completely outside real estate and had zero patience for industry group think. His takes felt grounded, uncomfortable and honest in a way most real estate commentary is not. If you know me, you know I believe this industry desperately needs more voices from the outside looking in. Rowlett was exactly that. As I kept watching his content, one theme kept surfacing. While the industry argues about symptoms, lawsuits and which company is the current villain, almost no one is talking about the root cause that made all of this possible in the first place: IDX. To understand why Rowlett’s perspective matters here, you need to understand where he came from. Who James Rowlett is and why his perspective is different Before real estate, Rowlett spent 15 years as a mechanical engineer in the oil and gas industry, working on deepwater projects in the Gulf of Mexico. In 2015, when oil prices collapsed from roughly $100 a barrel to the mid $20s, his engineering career disappeared almost overnight. Real estate was never part of a master plan. It was a temporary income bridge while waiting for the oil industry to recover. It never did. In his second year selling real estate, Rowlett closed over $10.8 million in volume. That temporary stop turned into a full career. Today, at 56 years old, he has spent more than nine years in real estate and brings with him something many industry veterans lack: experience operating inside systems where data, infrastructure and unintended consequences actually matter.
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IDX reform is the real fight no one wants to have
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Real Estate Lead Gen Academy
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Member referral, lender sponsor, or interview required (No Spam Here). Stop renting leads, prioritize profit over GCI, and own your lead gen pipeline.
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