@John Romaine Hey John, quick question on the funnel setup you shared (Ad → VSL → Survey → Booking → Thank You). Where exactly are you placing the Facebook Pixel events in this flow? Specifically, are you firing:• Lead on the Typeform submit• Schedule/CompleteRegistration on booking• Primary conversion on the Thank You page And are you doing this via GTM, native Typeform integration, or redirects? Just want to make sure tracking + optimisation is aligned with your setup.