Brothers, I am looking for some marketing advice. I am building my roofing business over the winter- the systems, plans, goals, etc... I am positioning myself as "not the cheap guy". I am not storm chasing (that is a rapidly dying and highly fraudulent industry), nor am I chasing volume. I am selling certainty, longevity, and a worry free process for a durable long lasting roof. I am intentionally not charging bargain bin pricing (which is still a bit below what I know the market will support for my targeted demographic), and will walk from people that haggle. I need help coming up with a solid marketing plan. So far here's what I have done or will do: - Realtor relationships (especially listing agents) - Supplier relationships - A clean, professional online presence for credibility—not lead spam (need to build) - Selective visibility when capacity allows (have not yet done) Volume without filtering is a liability for the kind of company I’m building. The goal isn’t more leads. The goal is better leads. My model: - Protects quality - Protects clients - Protects crews - Protects my health and family (my central priority) - And actually scales long-term instead of collapsing under pressure because this is how other premium roofing companies did it. I’m building something that can grow into an elite professional roofing company, not something that just survives season to season. What else should I be doing? I am working on a budget, so hiring a gucci SEO expert + ad managers is not in the equation yet... probably anyways. 2026 and 2027 will be reputation and brand building years with the goal of making my business unkillable (as much as I can do). I am trying to play the long game. I have witnessed first hand that low quality volume chasing and storm chasing are recipes for liability, big problems, callbacks, burnout and failure. I have studied the top roofers in my area to glean elements of their models that will help me build this business.

There are two forces that stop a sale: obstacles and resistance. Obstacles are external. They’re practical, like timing, distance, or finances. Resistance is internal. It’s emotional - fear, doubt, and the memory of being burned before. The mistake most businesses make is solving only one. Solve obstacles and you still lose people to fear. Solve resistance and you still lose people to logistics. Solve both and your offer becomes difficult to walk away from 🔥

Hey kings, Just wanted to give you a heads up that you can access the course in this group entirely free. Just go to the classroom tab. Blessings!

1. What To Do First a. Introduce yourself. Share your name, business, how many kids you have, and the biggest tension you feel between work and fatherhood. GA gents! My name is Mark George. I am a father of 4 (from 8 years old to newborn). I work a 9-5 in the lumber industry, and I run Thousand Generations Print Company. Biggest tension: Balancing time while doing everything with excellence. Working my 9-5, while trying to grow Thousand Generations, and still having time for my wife and kiddos, and sleep/exercise, is a challenge. Looking forward to getting to know you guys 🫡

GM all! I am happy to be here. My name is Chris, and I am 35, have been married six years and have two children. We are hoping for more. My life is a testimony to God's mercy through life and death times, provision, disciplining and patience. Psalm 118:18: "The Lord has chastened me severely, but He has not given me over to death." I was a firefighter and a paramedic in my first career. It was the most intense and insane time of my life, and my life has been filled with insane and intense times. I have overcome a career ending back injury and multiple other major injuries. More importantly, I have overcome post traumatic of the level that for most is crippling for life, and I did so without meds. All by God's grace. Since 2020 I have built a strong network with solid Christian brothers, many of whom are entrepreneurs. After the fire service, I transferred my skills and was briefly a nurse. God closed that door in my face by the end of 2022. Truly it was the worst job I have ever had. So, I flipped a house and quit nursing and took a year to figure things out, network and work with a carpenter. Within three months of working with the carpenter I was estimating and bidding jobs more effectively than him, which blessed him. Then I worked 14 months for a roofer as his catch all right hand man: marketing, estimating, project management, repairs, material runs, etc. I talked business with him as much as I could (and also with the carpenter), and learned over 14 months twenty years of insider information. I also learned from the roofer what not to do, and he did most things wrong. I am going to write a book next year titled What not to do as a Roofing Contractor, and What to do Instead. Next winter I am also going to write a book titled Weaponized Recovery: Turning Systemic Betrayal and Personal Hardship into Unstoppable Entrepreneurial Fuel. In it I am going to describe the corruption and treachery I faced in the fire service and in nursing, the post traumatic, the major injuries I sustained, and how I overcame it all and have used it to fuel fatherhood, and entrepreneurialism. I have drafted both books, but I cannot in good conscience write them yet because I do not feel successful yet. I don't want to write these without proving my systems more thoroughly, though I have made some useful PTSD management strategies that are solid, and provide objective positive results.