Reverse-Engineering Our Land Business Targets — Sanity Check?
@Clay Hepler - working through the Week 1 Landman Challenge homework @Jennifer Gross and I spent some time reverse-engineering our goals and it was a really helpful exercise. Here’s the operating model we landed on: 160K SMS → 240 offers → 8 contracts → 5 deals → $100K revenue → $20K net Key assumptions: • $20K average deal spread • 70% close rate • ~1 contract per 30 offers • ~1 contract per 20K texts Goal:$100K/month gross → ~$20K/month operator take-home after OpEx and taxes. Would you mind sanity-checking whether these funnel assumptions look reasonable from your experience? Particularly curious if anything jumps out as unrealistic in the SMS → offers → contracts math. Appreciate any quick feedback. 🙏