1️⃣ Define the one person you help (so strangers know in 3 seconds) Most Facebook profiles try to speak to everyone. So they end up saying nothing. Your profile is not your life story, it is a quick “what I do and who it is for” page. Here is a simple 3-part filter: Who do you help. What outcome do you help them get. What problem do you remove. Example: “I help busy mums build strength at home (without 2 hour gym sessions).” If someone reads your first lines and thinks “that is me,” they keep scrolling. If they think “not for me,” that is also good, it repels the wrong people. This makes every post you write work harder, because people already know what to expect from you. 👉 Do this now: Write one sentence using “I help (who) get (result) without (pain).” 2️⃣ Fix your first impression stack (photo, cover, name line) People decide if you are “worth listening to” fast. Your job is to remove friction. Start with your profile photo. Use a clear face shot, good light, simple background. No tiny group photos, no sunglasses, no logo (unless you are a brand account). Then the cover photo. Use it like a billboard. One promise, one proof point, one way to take the next step. Micro framework: Promise: what you help with. Proof: who you have helped, or what you have done. Path: where to go next. Example cover text: “Daily sales systems for service businesses 100+ audits, simple fixes Start here: Featured post below” This makes your profile feel “built,” not accidental. 👉 Do this now: Replace your cover photo with one line promise plus one next step (Featured post). 3️⃣ Rewrite your intro bio like a landing page (not a resume) Your bio should not list your job titles. It should answer the reader’s silent questions: What do you do. Is this for me. Can I trust you. What should I do next. Use this 4-line bio template: Line 1: who you help + outcome Line 2: how you do it (your method) Line 3: proof (specific, but not hype) Line 4: call to action (what to click)