I just wrapped up the Consistent Bookings Workshop and wanted to share a quick update with the community! For those who joined - thank you! It was fantastic to connect and work through how to map out your priorities, create your marketing plan, and build a consistent booking system. For those who missed it, here's a taste of what we covered: - How to nail your ideal client avatar and understand your messaging and value proposition. - The difference between passive and active marketing - and why active campaign are key for generating leads. - How a 90-day plan can keep you motivated, focused, and agile. - Mapping out your priorities: focusing on high-impact actions, and breaking big goals down into actionable weekly tasks. - Nurturing and converting leads using multi-step workflows and irresistible offers. - Transparency and client education: setting expectations, handling objections, and anchoring your pricing for better conversions. - Using CRMs and automation to track leads, reduce overwhelm, and rinse/repeat successful campaigns. I have two questions for you: 1. Waitlist for the next Consistent Bookings Workshop I'm running another round either at the end of January or in February 2026. If you missed this one (or want to do it again!), drop a comment below and I'll add you to the waitlist. Spots will be limited! 2. Plan Your 2026 Workshop - Interest Check I'm thinking of running a Plan Your 2026 workshop in mid-December to help you get laser-focused for next year. Would this be useful? Let me know below if you're interested or what you'd want covered! Let me know in the comments!

So today I spent a whole day at the Next Level Club in person intensive--the coaching program I’m part of with Laura Higgins. It was amazing. There was at least 100 people there so it was amazing to be in a room with other creative business owners, from photographers and designers to marketing agencies and coaches. The energy was next-level. There were some incredible speakers, and a panel of creatives who’ve built thriving businesses. Hearing their stories and practical insights was so motivating. One of my biggest takeaways? How to actually use LinkedIn properly, it’s a platform I’ve completely ignored until now, but I can see so much potential for creative business owners. I tried to take as much notes as I could today and I’m thinking of sharing a few of the key lessons that could really apply to us as photographers. Would you like me to post a recap of the most valuable takeaways? Drop a 🙋‍♀️ or a quick yes please! in the comments if you’d be keen.

Are you building up your email list and if so are you sending out regular emails to your email list? I was very slack with this up until last year. This year I have up my game in my email marketing and sending my emails around every 2 weeks. I also have reached out to my past clients via email individually at times to invite them to projects I have going on and have gotten great repeat clients and large sale from it. Some of the emails that I got bookings from were not long at all. If you're not emailing your list regularly, what is the reason to stop you from doing this? What I hear are: I don't want to be spammy, I don't know what to write, they get too many emails already. Well yes they do get lots of emails already which is why you need to keep sending them emails so it gets noticed and that you're top of mind. Just because they didn't read or reply doesn't mean that they haven't seen it. They'll see your name and it keeps your name top of mind when they are ready to book. For example, I had sent out an email earlier this year with just 2 lines. @Jo Lyons did this too as we are in the same email marketing membership. Just from that email I got a reply from a couple past clients, started a conversation and I booked them in to my book project and made $4k sales from each of these. Let me know below your thoughts on email marketing!