@Danielle Wright Your long form YT video's could be podcast style when you interact with another human. In the meantime you can always visualize an overweight pre-diabetic rich male ... your ideal client and slap a name on him and talk to him and him alone. Even print a picture of someone that you can look at when filming. Your voice, your style, your story and you experience all waiting to be heard and save people. Let that be what fuels you.. me and everyone with a mission!

@Anthony Smits he talks about using 'Claude skills' to write better .. being that you have 5 (?) books to write in 2026!

You can follow every content tip in the book: - Post 3x a day - Use a visual hook - No more than 3 elements in your thumbnail And still get stuck. Now, it's NOT because these tactics don't work… It's because they're surface-level. But if you want to build a memorable, long-lasting brand that actually grows your business, you need more than beginner tactics. Luckily, I've spent 17+ years helping founders and creators do this exact thing. And these are the 5 timeless principles I've seen work over and over again: 1. Use Data to Guide the Next Post Most creators post content and hope it works. But that's not a strategy—it’s a lottery ticket. What you want to do instead is build a simple system to grade your content against your benchmark. Here's how: Calculate your 90-day average for views (or whatever metric matters most to you). Then grade every future post against that number using a multiplier. So for example: If your average is 1,000 views and a post gets 6,500—that's a 6.5x outlier. Now you can look at your sheet at the end of every week or month and immediately see what to double down on (and what to stop doing). 2. Remix Your Top Performers Artists don't make one hit and never touch it again. - They remix it. - Drop an acoustic version. - Bring in a feature. - Perform it live differently. Your content should work the same way. When something hits, don't just move on—find more ways to squeeze more juice out of it. Turn it into a carousel. Rewrite it as a LinkedIn post. Use it as the foundation for a longer YouTube video. This is the rule I follow: 70% of what I post is content I know works. 20% is iterations on that 70%. And 10% is pure experimentation. 3. Innovate Your CTAs (Calls-to-Action) Super direct CTAs often kill your reach. That's just how the platforms work. They don't love posts that push people off-platform. So instead of saying "go buy my thing,” figure out how to make your audience aware of your product without the hard ask (and without a link).

@Zena Bardonnay @Alfredo M. Here you go!