Upselling Your Readers to Your Community
I dropped a new video today and honestly… this is something I wish I implemented WAY sooner. If you’re publishing books and not giving readers a way to actually find you after they finish reading… you’re leaving a massive opportunity on the table. For the longest time, I wasn’t doing this either. And the reality is—Amazon doesn’t give you your customer data. You don’t get emails. You don’t get direct access. So if someone loves your book… it kind of just ends there. That’s the problem. But here’s the shift 👇 You need to guide your readers OUT of your book and into your world. The easiest way? A QR code inside your book. When someone scans it, it should take them somewhere intentional—not just a random link—but a page that actually introduces YOU, your offers, and where they can go deeper. That’s where a microsite comes in. Here's what mine looks like - https://ez.to/kbrea I recently set one up and I’m already seeing people land on it from my socials and move into my community. It’s simple, but it works. My friend @Jeff Baer helps set these up 1:1—custom branded, your offers, your links, your Skool community—all in one place when you have an annual pro plan. And the best part is you can update it anytime. JOIN BIO BUILDERS AND GET YOUR OWN MICROSITE! If you’re planning to build a series or grow your author brand… this is not optional. This is how you turn readers into actual connections (and customers). 👉 Watch the video I dropped today to see exactly how I’m using it And if you don’t have your Skool community set up yet, this is your sign. You can get started for as low as $9/month, and I’m giving a bonus to anyone who uses my referral link to get started: START YOUR OWN SKOOL COMMUNITY Let me know in the comments—are you currently linking your readers anywhere inside your books? 👀