Quick impromptu update for you guys — recorded late, no slides, no polish… just what’s actually happening inside our agency and client accounts right now. Here’s the short version 👇 If you don’t have an AEO offer this year, you’re going to feel it. AEO = Answer Engine Optimization (also being called AISEO / GEO depending on who you talk to) Different name. Same shift. Why this matters (a lot) Clients are no longer just asking: “Can you rank us on Google?” They’re asking: “Why aren’t we showing up when people ask ChatGPT, Gemini, or AI tools who to use?” And here’s the part most agencies are missing… This isn’t replacing SEO. It’s the next layer on top of it. If you already: - Sell SEO - Have AI Spotlight - Do content, ads, or reputation - Talk to multi-location businesses - Build websites - Or are looking to have a HOT OFFER this Year!!! This becomes your what’s next offer. Proof, not theory I’m not positioning myself as “the AEO guru.” I do what I always do: - Hire the right people - Implement internally - Track every lead source - Then show you what’s actually working Right now, we can tell clients exactly where leads come from: - PMAX - Direct - ChatGPT - AI-driven discovery And yes — those AI leads are showing up. Especially for: - Larger brands - Multi-location businesses - Higher monthly retainers What I’m opening up I’m considering hosting a live AEO workshop next week (likely Tuesday). On that call, I’ll walk through: - What AEO / AISEO / GEO actually means (no fluff) - How we’re implementing it for 8-figure clients - What we’re doing internally across our own brands - How you can package this as a clean add-on offer - How to confidently explain it to clients without sounding like you’re guessing Live. Questions allowed. No “trust me bro” slides. 👉 If you want me to run the workshop: Comment AEO below. If there’s enough interest, I’ll drop the details later this week. 2026 is not the year to stay reactive.

Hey everyone — Herschy here 👋 Quick update because the last few days have been wild. I’ve been deep in client work — not just running campaigns, but sitting in meetings as the consultant behind another agency… and what I kept seeing over and over again is what I like to call Client Blindness. Here’s what I mean 👇 You deliver results. You send reports. And your clients still don’t see the value. Not because you’re doing anything wrong — it’s because they’ve gone blind to the progress. The data feels routine. The updates feel the same. And when clients stop feeling your work… they stop paying for it. That changes this week. Introducing the Software Built to Cure Client Blindness For the last few months my team and I have been quietly building something that fixes this problem permanently. It’s simple, visual, and fast — a new software that makes your value impossible to miss. We’ve been using it behind the scenes to retain more clients, automate fulfillment, and even spin it into a lead-gen system. This Thursday at 2 PM ET / 11 AM PT, I’m doing a private live session to show it for the very first time. We’ll walk through: https://attendee.gotowebinar.com/register/7715320821724775256 - Real-world client examples (with redacted reports) - How to stop churn before it starts - How to use this one thing + my new tool to deliver actionable value and keep clients longer 💥 Three Big Things Happening Thursday 1. The software launch goes live (with a founder-only deal) 2. I’m officially launching a new YouTube channel to document everything behind it - https://youtube.com/jeffherschy 3. And I’ll share where I’m heading next week — a trip I’ve been planning for 6 months 👀 and where I am moving to the day after I return. If you want the early-access link (and the special deal I’m dropping on the call), Type SOFTWARE in the comments and I’ll send you the details or simply register here: https://attendee.gotowebinar.com/register/7715320821724775256