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Hi everyone, Got a lot of value out of the NAM course, just a question regarding the aspect ratio of FB ads: Is it best to upload in 9:16 and let Facebook crop the video where necessary, or should we upload 4:5 AND 9:16 videos and manually choose the placements to suit? Cheers!
While creating content for social media, it's pretty easy to just rely on Premiere and Photoshop for all of your content, which are both amazing and endlessly useful tools. But when you look into what else is possible in the creative cloud, the possibilities for vitality are endless. An example is, a slightly newer program, Adobe character animate. Have a brand that has a mascot or character included in its branding? Drop it into Adobe Character Animate and you can suddenly have your mascot narrating your videos, this is a technique often used on platforms like youtube or twitch but it is making its way onto TikTok. 3d programs are also becoming easier and easier to use. There are so many programs that can open new doors for your content, it's just about trying them out. Adobe posts tons on their socials about how successful accounts are breaking content barriers with their super-accessible software. I often will take a look at what their posting and take inspiration for what I'm working on next.
Hi CC Fam, We've had allot of questions around websites and conversion rate optimisation - this is one of the most critical foundations to a successful ecommerce brand, so watch the below if you need help! I've just recorded a quick crash course/advice piece for one of our members on his current website, after he asked for some tips! https://www.loom.com/share/cddfb637c5384fd9910dd69833ca7749 If you're wanting to learn more - I'd highly recommend the course that we've created that goes into the depth of how to build on Shopify. If you got some value from my video - this course will be the best $50 you've ever spent! Click the link below to watch now 🤝 https://www.skool.com/creative-converters-2781/classroom/b0568fd2?md=ed44217b5b614bfea60f464fa8191333
If you're looking for some extremely practical wisdom in the world of online marketing, genuinely the greatest tool for you would be Noah's courses. I've seen other courses and guides online before but none have taught me such practical strategies to take my skills to the next level. Cannot recommend enough!
The vertical scrolling format is here to stay! Tiktok has made sure of that. But are you tapping into every platform that uses it? Now a lot of people have been repurposing their TikTok for Instagram Reels and even for Facebook, but Youtube is pushing tons of their audience to watch their 'shorts'! And since it's so new, they are rewarding people who use the feature often with some pretty massive viewership. You can post any content from your TikTok or Instagram, but what I've seen work the best on youtube shorts at the moment is... podcast clips. Podcast clips are becoming a huge part of short-form content! Taking a scroll on youtube shorts will certainly make that clear.
If you're a brand growing an audience on Tiktok then you should definitely be posting on reels too, but some find that reposting their Tiktoks onto reels, just isn't getting them enough engagement. One trick that has proven to work for lots, is to make use of the in-built text/sticker features on Instagram. Doing this will push your video much further than posting a normal video with text from TikTok. So when you are making video content for TikTok, save a version with no text, and redo the text inside of Instagram's reels system. Make use of polls, stickers, countdowns, and all that Instagram has to offer. Instagram will most of the time favour content that uses these things! If you anyone has any other questions about Instagram or TikTok, feel free to ask!
😍 Hello team! I'm Hazel and part of the Talent team at Creative Converters, super keen to post tips and trick to grow your business in here, STAY TUNED.
It's the age of question - 'So what type of content should I be posting?' The truth is... You don't know what you don't know! Therefore, you must learn! It's super important that in your first month or two of posting, you have a huge range of content to truly see what your audience connects with and what content really works! This is your testing period, it's the time that you see if ASMR, unboxing, testimonials, certain sounds, routines or any other styles of video work best to connect your audience to your brand. So get creative and test out all the different styles of content you can! The more you learn, the better your content will become! And remember, NEVER stop testing and learning! If you have any questions, feel free to send through a message or leave a comment! <3
My TikTok Tip of the day is to reflect on the style of content that resonates most strongly with you - and then apply it to whatever it is that you are making! Consider the hook, the text and take inspiration and apply this winning formula to your own piece of content :)
Sometimes it can be hard to know what type of content you should be posting on Tiktok, especially when Tiktok recommends you should be posting multiple times a day. Having an instinct on what doesn't work will help you be spontaneous and new with your content, but also not miss the mark on what will make sense on the platform. The best way to know what's not working on the platform is to seek out brand pages with little engagement. Most large brands at least have a TikTok page and are posting something on it, but not all of them are posting content that is going viral and gaining a consistent amount of views. Once you have found some pages with underperforming content, it's usually pretty clear to see why they are underperforming, whether it's a lack of native text and sounds, content not shot specifically for that aspect ratio, or just a misunderstanding of trends. These examples are often just as helpful as an account that performs really well.
It's Noah here, founder of CC! I'm so excited to connect with this community and help as many entrepreneurs as I can. Hit me up in the comments below 👇
Hey guys - I work with a lot of the top global brands on TikTok (plus love posting myself) and feel like I am finally starting to figure out the illusive TikTok algorithm 🙏🏽 Videos stuck at 200 views? This is why it might be happening and how the algorithm actually works. - When you first upload a video, it goes out to a test audience (in my experience 150-300 people) to see how they interact with your video. - The algorithm will be looking for watch time, follows, likes, comments, saves, shares and replays. - This test period is usually around an hour, plus it will show the videos to your followers in that time. - If this audience has enjoyed the video, watched the whole thing, and it has an overall good 'rating' in this time based on the above metrics, it will then push it out to another 'group'. - This second group will be an extra few hundred people, and once again, if they engage with the content in the right ways, it will get pushed out to more and more. It works in this methodical way to identify if this content is worth showing to more viewers and provides value on the platform. - Keep in mind, TikTok is a business and they want users to spend the MOST time on the platform, which is why they categorise your content in this way. - TikTok AI also scans videos and rates them as high quality (valuable enough to push out) if you have bright engaging colours, HD camera and refrain from nudity and swearing. - If your video is getting stuck in that first test audience, it means it's not resonating, and you need to tweak strategy ASAP. - I would focus on watch time - which would be improving your hooks to get users watching the whole video. - You could also add copy (which takes time to read, upping watch time!), ask users to comment, or even do something funny or controversial that would make people want to share the video. - Saves are also a great thing to focus on - if you make recommendations on products or restaurants, users may want to save the video and come back for later.
Hey team! My name is Molly and I am the Creative Director here at CC. I will be able to help with all things social, TikTok and branding. Reach out if you need anything.
Spending so much time on Tiktok, it's pretty easy to notice how important it is to react to trends... Quickly... But what is also key, is to know exactly what fits on the platform, this skincare video I made got over 1 million views, mainly because it was native to the platform and didn't set off the 'ad alarm' in the viewer's heads. The text, the music, and the editing, all fit into the platform perfectly, bringing that watch time up, and prompted more people to interact with it like a normal piece of content. https://vt.tiktok.com/ZS8FxNNNB/
Hey everyone, Jake here! I'm one of the amazing editors for CC and have been working closely with the team on the BondiBoost account to create killer Tiktok's! BondiBoost has been blowing up Tiktok with multiple videos smashing 1 million views and many more pushing way past 500k+. Here to help and answer any query’s on the editing side on content creation and how to make a killer Tiktok!
Hey! I'm Carter! I'm a video editor at Creative Converters. I'm pretty deep into the Tiktok world and use that knowledge to make dope Tiktok content that goes viralllllll. I have experience doing long-form and short-form content and even produced and edited award-nominated films. Just love to make stuff and chat about trending content! :)
@Amy Delaney Hey Amy! So good you're keen on learning about Tiktok. I've found that the brands that get the most engagement are the ones that have videos that fit into the platform the best, if you scroll on TikTok I'm sure you'll see a bunch of brands who's content looks exactly like the content posted on a normal TikTok account, so getting acquainted with the culture, and trends of TikTok, and replicating that with content relating to your product, is key. Reels is a lot more general and doesn't follow trends as closely. Spending a good amount of time on the platform with the mindset of "how could I recreate this, but relate it to my product" is often how I come up with the best trend reactions :) I'm gonna be making more in depth posts about strategies on the TikTok board here, but feel free to ask me any questions! :)
My name is Ebony and I am the Account Manager here at CC! I am the clients main point of contact and oversee the whole process from the first on-boarding call to approving final pieces of content. Looking forward to having some amazing discussions with all of you xoxox
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Video Editor @CreativeConverters
Member since Dec 16, 2022
Active 19d ago
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