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Real Estate Lead Gen Academy

89 members • $9/month

2 contributions to Real Estate Lead Gen Academy
Referral request
Does anybody know or have a connection with an agent in the St. George Utah area? I have a referral to pass out if anybody knows someone there.
1 like • Jul '25
I know someone and confirmed that she does work that area.
1 like • Jul '25
Kelsea Burton 425-572-0066 kburtonhomes@gmail.com
Most short-form videos suck because they start too slow.
If you want people to actually watch your content, you need to hook them in the first 3 seconds. I’ve been testing different hook frameworks for my real estate lead gen content, and the best performing ones all had one thing in common… They use one or more of these 5 storytelling techniques: 1. Location - Drop the viewer into a place. Example:“Two weeks ago I was sitting in a model home in Box Elder when the builder said something that made my jaw drop…” 2. Action Start mid-motion. Skip the backstory. Example:“I opened Facebook Ads Manager, scrolled through my cost-per-lead report, and almost spit out my coffee.” 3. Thought Lead with the internal monologue. Example:“I remember thinking, no wonder agents burn out—this follow-up system is trash.” 4. EmotionNot just how you felt, but what it looked like.Example:“My stomach dropped. I had 19 leads in my CRM… and not one of them had been touched in 3 weeks.” 5. Dialogue Start with what someone actually said. Example:“She looked at me and said, ‘Wait… you own your leads? Like… they’re yours?’” If your videos feel flat, your hooks probably sound like a lecture. Start in the moment instead. Let people see it, feel it, hear it. These techniques aren’t new. You’ve already lived these stories.You just need to tell them better. Let me know if you want me to build out a few of these hooks for your content.
1 like • Jul '25
Great ideas, Josh
1-2 of 2
Carol Calder
1
2points to level up
@carol-calder-4320
Broker licensed in Oregon and Washington states.

Active 6h ago
Joined Apr 29, 2025
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