Jul '25 • Daily Value
Most short-form videos suck because they start too slow.
If you want people to actually watch your content, you need to hook them in the first 3 seconds.
I’ve been testing different hook frameworks for my real estate lead gen content, and the best performing ones all had one thing in common…
They use one or more of these 5 storytelling techniques:
1. Location - Drop the viewer into a place.
Example:“Two weeks ago I was sitting in a model home in Box Elder when the builder said something that made my jaw drop…”
2. Action Start mid-motion. Skip the backstory.
Example:“I opened Facebook Ads Manager, scrolled through my cost-per-lead report, and almost spit out my coffee.”
3. Thought Lead with the internal monologue.
Example:“I remember thinking, no wonder agents burn out—this follow-up system is trash.”
4. EmotionNot just how you felt, but what it looked like.Example:“My stomach dropped. I had 19 leads in my CRM… and not one of them had been touched in 3 weeks.”
5. Dialogue Start with what someone actually said.
Example:“She looked at me and said, ‘Wait… you own your leads? Like… they’re yours?’”
If your videos feel flat, your hooks probably sound like a lecture. Start in the moment instead. Let people see it, feel it, hear it.
Let me know if you want me to build out a few of these hooks for your content.
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4 comments
Most short-form videos suck because they start too slow.
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