Quick Meta ads win from the last 7 days 👇
I switched my highest-volume campaign over to a bid cap strategy last week and the results have been 🔥 Because we’re only pushing 30–35 leads/day right now (instead of 100+), we can optimise for efficiency, not just volume. Here’s what changed: - CPA dropped to ~60% of my previous high-volume campaign - Costs are stable, not jumping around - Same intent, cleaner data, better margins The “easy” part is using bid caps. The hard part is picking the right target CPA. This is the exact way I do it 👇 I’ll launch 3–5 campaigns like this: - Bid Cap – $25 - Bid Cap – $30 - Bid Cap – $35 - Bid Cap – $40 - Bid Cap – $45 Each with a high daily budget ($500–$1,000/day). What happens? - Only 1–2 campaigns actually spend - That tells you where the auction’s real sweet spot is - In my case: $35 bid cap - Actual CPA? $18 - Simple. Boring. Scalable. I’m breaking this down step-by-step (screens, setup, mistakes to avoid, and when NOT to use bid caps) in a live training dropping next week inside the paid Skool 👉 https://www.skool.com/pay-per-lead-nation-pro 👉 If you want access to that training + the full PPL system behind it, join the paid community before next week. And if you want me to cover bid caps specifically on the call,👉 comment “bid cap” below so I know to prioritise it. This is one of those small tweaks that makes a huge difference to PPL margins. Join here 👉 https://www.skool.com/pay-per-lead-nation-pro