Quick Meta ads win from the last 7 days 👇

18d (edited) • Wins

I switched my highest-volume campaign over to a bid cap strategy last week and the results have been 🔥

Because we’re only pushing 30–35 leads/day right now (instead of 100+), we can optimise for efficiency, not just volume.

Here’s what changed:

CPA dropped to ~60% of my previous high-volume campaign
Costs are stable, not jumping around
Same intent, cleaner data, better margins

The “easy” part is using bid caps.

The hard part is picking the right target CPA.

This is the exact way I do it 👇

I’ll launch 3–5 campaigns like this:

Bid Cap – $25
Bid Cap – $30
Bid Cap – $35
Bid Cap – $40
Bid Cap – $45

Each with a high daily budget ($500–$1,000/day).

What happens?

Only 1–2 campaigns actually spend
That tells you where the auction’s real sweet spot is
In my case: $35 bid cap
Actual CPA? $18

Simple. Boring. Scalable.

I’m breaking this down step-by-step (screens, setup, mistakes to avoid, and when NOT to use bid caps) in a live training dropping next week inside the paid Skool 👉 https://www.skool.com/pay-per-lead-nation-pro

👉 If you want access to that training + the full PPL system behind it, join the paid community before next week.

And if you want me to cover bid caps specifically on the call,👉 comment “bid cap” below so I know to prioritise it.

This is one of those small tweaks that makes a huge difference to PPL margins.

Join here 👉 https://www.skool.com/pay-per-lead-nation-pro

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