Want to hear something wild? In November/December our agency was stuck at $30K/month profit. Not bad, but honestly, it felt like we were running in place. Then—almost overnight—we tripled our profit, hitting $100K in a single month. And no, it wasn’t some massive overhaul. It was just a few key changes. Today, I’m breaking down exactly what we did, why it worked, and how you can apply the same levers to your business. Here’s the truth: It's probably taken me 4 years to figure this out. I made every mistake—burned ad budgets, watched margins shrink, and spent too many late nights wondering why growth had stalled. Most agency owners never fix this. They keep grinding, hoping next month will be better, but nothing changes. If you don’t get this right, you could be leaving millions on the table. So, what actually changed? It wasn’t just one thing. It was a combination of 4 levers—all pulled at the right time. But one in particular had the biggest impact (I’ll reveal that in a sec). Let’s rewind to December. Historically, December is tough for lead gen—finance slows down, ad costs spike, and people are distracted. Our cost per lead shot up from $40 to $54. We did $170K in lead sales, but after ad costs, we were left with just $31K in profit—a 20.5% margin (our worst month in years). I started questioning everything: our offer, our traffic, even our niche. But I remembered January is usually a strong month. If we didn’t fix our CPL, though, we’d be staring at another mediocre month. So, I did something different: I went back to the data. I looked at every step of our funnel, every ad, every touch point. Where were we leaking money? Where were we losing leads? Where were competitors outperforming us? That’s when I noticed something: One of my students in the paid Skool community was quietly crushing it in finance using Heyflow funnels and custom event matching to send more data back to Meta. I was skeptical, but figured—what do we have to lose?

Which one do you see helps most @Billy Robinson

https://youtu.be/yRgel0EBz2s?si=bhUMN2ca21eYOAHz

I’m generating credit-repair leads and I’m currently struggling mainly with reachability and credit worthiness. The bigger issue: I’m not getting structured feedback (KPIs) from buyers. so I don’t have clear numbers for contact rate, qualified rate or the top disqualification reasons. 1. How do you collect reliable feedback from buyers (without chasing them)? 2. What minimum KPIs do you track (e.g., speed-to-lead, contact rate, qualified %, reason codes) and how do you use them to improve lead quality? 3. What does your feedback loop look like operationally/technically (status updates, postbacks/API, portal, CSV)? 4. What are your complaint/refund rules (duplicates, fake data, not reachable, not qualified) and how do you prevent abuse? It's a more complex question but I would really appreciate help on this toppic. Thanks!

my client got today 5 leads 2 of them didnt pickup. so he asked me for replacement for that two leads.when should we replace the lead and how many times can we replace the leads?do you tell them to call the X number of times OR do you tell them any SOPs after they receive the lead? @Billy Robinson @everyone