How I Use Funnels For Organic Growth
Hello all, Over the last week it's been so nice to see all the positive and organic engagement we've received from our community members. Naturally it's been a hard journey to funnel our clients' social media followers onto skool. Now that's the key word ... funnel. Social media is a funny place. Often times you can follow people with no real connection to them, it's just so easy to do. So what Jordan (our client) did, was start his own email newsletter. This was truly a smart idea because those who sign up to this newsletter are already warm clients, they've already gone through friction (entering their email address as opposed to just clicking follow) and they know Jordan and his brand. The trust him. From here, we got to work. Upping the promotion, providing real incentives and genuine value to these warm clients in the form of knowledge, content, giveaways and loyalty in the form of regular correspondence. Therefore, when the day came to launch the skool community, these warm followers we're hot and ready to join. They'd seen how much value Jordan had given them and now want access to all the juicy stuff. Now they're providing their own input into the community and growing it organically, a result of building up trust and rapport with a solid group of followers. This is only going to be an exponential curve upwards and I cannot wait to see what happens in the coming weeks and months. Remember all, funnelling is the secret. Social media -> email newsletter -> skool. Sure, they don't all convert into paying members, I'm not claiming to have a 100% conversion rate 🤣 but to give yourself the best chance of getting social media followers to trust you to eventually pay for a subscription service, you've got to constantly give them value and over time, funnel them to where you want them. Hope that helps team, speak soon, James.