Status: 🟢 Open — anyone can pick this up THE PROBLEM There are thousands of fitness coaches and peptide counselors out there. They're all posting the same content, targeting the same audience, and running into the same wall: the people who find them already use peptides and don't want to pay for coaching. They want free information. The platform doesn't help — Instagram is an entertainment app. People don't open it with their credit card ready. So coaches post, post, post, and wonder why nobody's buying. Patrick Olsen laid this out clearly on tonight's call. He has real knowledge, real results (lost 85 pounds), and genuine care for his clients. He's charging $2,600–$3,500 for coaching. The product is good. The distribution is broken. This idea is for Patrick — but it applies to any coach in a crowded, regulated, or "weird" niche where the algorithm fights you. THE CORE INSIGHT The people who need you aren't searching for you. They're commenting on someone else's content. Every weight-loss transformation influencer with 100K+ followers has a comment section full of people saying things like: - "I've tried everything and nothing works" - - "What peptides are you using?" - - "I lost 40 pounds last year but gained it all back" - - "Does this actually work or is it just genetics?" Those people are already warm. They're already in pain. They're already looking for answers. You don't need to build an audience to reach them — you need to go where they already are. THE 9/10 PLAN Phase 1 — Find your hunting grounds (Day 1) Make a list of 10 weight-loss transformation influencers with active comment sections. Look for accounts where people are genuinely engaging, asking questions, sharing struggles — not just saying "🔥🔥🔥." Influencers in the 50K–500K range tend to have the most engaged, accessible comments. Phase 2 — Build your opener with Claude (Days 1–2) You need a DM that leads with experience, not authority. The goal is to start a conversation, not make a pitch. Paste this into Claude:

1. Who should your Reels primarily speak to? A. Your close friends and superfans B. People who already follow you C. Strangers who don’t know you yet ✅ D. Brands you want to work with 2. What’s the main purpose of a Post? A. Build trust and provide value to current followers ✅ B. Show your daily routine and behind-the-scenes moments C. Sell your product or service directly D. Get the most views possible 3. What type of tone should your Stories have? A. Highly edited and polished B. Casual, personal, and unfiltered ✅ C. Formal and educational D. Sales-driven and scripted 4. Which question is NOT part of the “Think Critically Before Posting” checklist? A. Who is this for? B. Why would anyone watch this? C. What trending sound should I use?✅ D. What do I want them to do? 5. What’s the correct relationship between platform features and goals? A. Reels build relationships → Posts build reach → Stories build trust B. Reels build reach → Posts build trust → Stories build relationships✅ C. Reels build sales → Posts build fame → Stories build followers D. Reels build authority → Posts build virality → Stories build Couldn’t do bold on. My phone, so put a check mark by the right answer

https://www.instagram.com/reel/DWRqEeWgF-9/?igsh=MWI1d2MzNnJwdjBiMQ== Crazy weekend with getting married and my now wife winning the overall in WPD the day before that. But, we’re back in it now @Michael Lennertz

sequence reel https://www.instagram.com/reel/DWULGmWABON/?igsh=MWZ1NWZ2Y3R1cDM2dA== We grew up poo, we couldn’t afford the R on the end.

https://www.instagram.com/reel/DWDcC_YAL3V/?igsh=MXFncmI5MjE4aHluOQ==