π§ IDEA #01 β HOME DISASTER DECISION TREE
Status: Open β anyone can pick this up --- THE PROBLEM Your pipe bursts at 11pm. Your basement floods. Half your house burns down. What do you do? Most people have no idea. They panic, call the wrong person first, say the wrong thing to the insurance adjuster, pay too much, wait too long, and get taken advantage of by contractors who smell blood. Conner Purnell lived this. Slab leak. $70,000 project. Four and a half months. Living on concrete floors. Wife with a broken foot. Eight-month-old baby. Wintertime. The process was a nightmare β not because the disaster was that bad, but because nobody told him what to do or in what order. That's the business. --- WHAT YOU'RE BUILDING A guided decision tree that walks a homeowner through any home disaster step by step. What happened? Okay β here's exactly what to do, who to call, what to say, what NOT to say, and in what order. Think of it like OnStar but for your house. Or a doula but for your insurance claim. This can start as a simple Claude-powered conversation. It doesn't need to be an app on day one. --- THE 9/10 PLAN Phase 1 β Build the brain (Week 1) Feed Claude every home disaster scenario you can think of: burst pipe, slab leak, fire, flood, roof damage, mold, electrical. For each one, build a decision tree: immediate steps β who to call β what to document β what to tell insurance β what NOT to say β timeline. Claude already knows most of this. You're organizing it. Phase 2 β Test it for free (Week 2) Find someone who recently had a home disaster β Facebook groups, Nextdoor, Reddit (r/homeowners, r/insurance). Walk them through it. See where it breaks. Phase 3 β Package it (Week 3) - Self-serve guide ($27β$97): people pay for access to the decision tree + checklists + scripts - - Done-with-you service ($300β$1,000): you walk them through it live, help them draft insurance communications Phase 4 β Distribution Target people who just had a disaster and are lost. Where are they? Nextdoor, local Facebook groups, r/homeowners, r/insurance, comments under news stories about local flooding/fires.