You’re here - and that means one thing: you’re ready to stop competing on price and finally get paid what you’re truly worth. 🚀 This community is for consultants, coaches, accountants, and professionals who want clients who respect their value, premium fees without resistance, and at least 30% more profit — without working more hours. Here’s what you’ll find inside 👇 ✨ Free Resources & Quick Wins: - 📘 Paid! eBook - ❓ The 4 Golden Questions (Peter’s timeless client-getting tool) - 🎥 Paid Explained Masterclass - 🔁 79 Ways to Repurpose Content - 🖊️ How to Write Your Book in 10 Weeks or Less – fast authority builder - 📚 Peter’s Essential Reading List (Top 20 books that shaped his success) - 🤖 Your Paid Partner GPT + 25 AI Tools for 2025–26 - ✅ Copy-and-paste guides, templates & more 🎓 Courses & Trainings: - Your First 30 Days Roadmap – step-by-step action plan - Live Masterclasses with Peter & special guests - Premium Courses like The Persuasion Formula & Time Management Formula (available to upgrade inside the Club) - 👥 Community SupportThis isn’t just content. It’s a network of ambitious professionals, all here to share, support, and grow together. ✅ Start here: 1. Introduce yourself below — tell us who you are, and your #1 struggle with getting paid your worth. 2. Watch the welcome Video + Your First 30 Days Roadmap to get started fast. 3. Dive into your freebies — grab the Paid! eBook and watch the Paid Explained Masterclass today. You’ve joined because you want more respect, more authority, and more income. This is the place to make it happen. Welcome aboard - let’s get you Paid!

When you quote your fees, what do your clients compare them to? ❌ What they expected to pay? ❌ What a competitor charges? ❌ What they've paid before? If it's any of these... you're probably losing. Let me share the single most powerful idea I've learned in 50+ years for positioning fees. I call it The Contrast Principle. Here's the problem: "Without contrast, everything sounds expensive, or cheap, and we don't know which one it is." When you quote a fee without context, the prospect has nothing meaningful to compare it to. So they default to their expectations. And in that comparison, you often lose. The solution: We sell price based on the CONTRAST between: → The financial and emotional impact of the PROBLEM → Compared to the price of (or investment in) our SOLUTION Let me give you a real example... Years ago, I was discussing training for a company's 300-strong sales team. Here's how the conversation went: Me: "How many salespeople do you have?" Client: "300." Me: "What might you be losing in sales per person per month? Would that be £10,000, £1,000, or £2,000?" Client: "At least £2,000 a month." Me: "How long has this been going on? Five years, one year, two years?" Client: "Probably about two years." Me: "Let's look at what that's cost you..." → 300 salespeople × £2,000/month = £600,000/month → £600,000 × 12 months = £7.2 million/year → £7.2 million × 2 years = £14.4 million Me: "Does that sound about right?" Client: "I've never thought about it that way, but yes, it is that astonishing amount." Me: "If you did nothing different for the next year, you'd likely lose another £7.2 million. I have some good news — it's not going to cost £7.2 million to solve this problem." Result: The client was happy to pay £250,000 for the training programme. The key insight: This is NOT about creating contrast to other consultants' fees. This creates contrast to the client's current or future state. Once they've calculated the TRUE cost of inaction, your fee becomes the obvious choice, not an expense, but an investment.