Yes, it helps you improve the leads understanding of "what you're selling" by the time they talk to sales. I try to make it super direct - this is what you're responding to + at least 3 dot points of the features or benefits.

I handle this mainly in 2 ways: 1/ As Thure said - mentioning the ROI on leads generated generally. In lead gen, it can be common get people some juicy ROAS. Like dental, if a procedure costs $2,000 USD and they close 1 in 10 leads at $25 each, that's a pretty decent return. Alternatively, their budget they put into ads would almost certainly be wasted if they aren't investing into learning how to do Meta ads themselves and DIYing it on the side. 2/ I try to contexualise where lead ads fit into their business. The lead generation part keeps people employed, the doors open, reviews piling up, happy customers accumulating and referring and a bit of profit. But the true profit comes from them building their brand (organic) which they absolutely cannot focus on doing if they're wondering when the next lead is coming in. Lead gen is a profit centre but not THE profit centre, imo. Screenshot for illustration. 3/ Conveniently that's why I recommend clients who hit diminishing returns or 'low seasons' to invest some spend into their brand building campaigns. Video view objective campaigns in their target area that makes them look cool and get known. haha

If my client doesn't need advanced email automations, I use landingi. Great if they already have an email system and CRM.

@Uzair Janjua it's more advanced and usable than unbounced, lead pages or instapages but 25% of the cost. Support is fantastic too since they're still a small team.

You can use conditional questions on the Meta forms to redirect people to different end pages for certain leads.

You can go to the events manager on your Meta ads account, and then go to the troubleshooting tab (I think it is called that). And then use the event testing section at the bottom of that page, to visit the URL and then do the conversion action so that it doesn't track as an actual conversion just as a test on the page. You'll see whether or not the pixel is loading and being tracked on the page correctly for different actions that way.